Life, 1908-03-26 · page 17 of 22
Life — March 26, 1908 — page 17: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It contains four advertisements from the early 20th century: 1. **Michelin Tires**: Emphasizes quality despite high import duties and trans-Atlantic shipping costs. The ad argues the French product's durability makes it cheapest "in the end." This reflects post-WWI American protectionism—Michelin established a U.S. factory to bypass import taxes. 2. **Kodak Cameras**: Promotes consumer photography with the slogan "press the button—do the rest," targeting leisure travelers (the image shows a woman with luggage). 3. **Dard Flowers**: Simple Easter advertisement. 4. **Tax Bonds**: Investment opportunity yielding 5-6%, likely wartime Liberty Bonds or similar government securities. The page reflects 1910s-1920s consumer culture and economic conditions: international trade protectionism, emerging leisure travel, and government financing needs. No political cartoon or satire is present—this is straightforward commercial messaging.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
[Ray ecrnowed have been so universally 4 acknowledged to be without equal in Gz) wearing qualities that an ever-increas- ing number of American motorists have been cheerfully paying the high price caused by the heavy import duty and trans-Atlantic transportation charges. Even at their former cost they have been proven, by thousands of users, to be the cheapest in the end because of the wonderful endurance, the trouble-sa- ving, MONEY-saving quality that has made MICHELINS the tire standard of the world. To-day every dollar spent in Michelins is invested in an assurance of road use so far beyond that afforded by other makes, that you cannot afford to use any other tire. No matter what the size or type of your car you will save money and insure the best tire service possible by equipping with Michelins and doing it NOW. Our American Michelin factory, that eliminated the import duty on Michelins, is identical with our Michelin factories in France, Italy and England. _ Its tires are identical in every particular—the same famous Michelins that have been on the cars winning ALL the world’s greatest motoring events since motor racing began. CLINCHER TYPE—Round, Flat and Anti-skid; American and Millimeter Sizes. QUICK DETACHABLE TYPE—Round Tread; American Sizes Only. All the above can be used on any of the well-known Quick Detachable Rims. Michelin Tire Company, Milltown, N. J., U.S. A. There’s twice the pleas- ure in the journey, and twice the pleasure after- ward—if you KODAK And anybody can make good pictures. It's simple from start to finish by the Kodak system. Press the button—do the rest— or leave it to another—just as you please. Kodak means pho- tography with the bother left out. Kodaks, $5 to $100 EASTMAN KODAK CO. Rochester, N.Y. The Kodak City [Dard Choice Flowers for all Occasions Easter Offerings a Specialty City and Landscape Gardening Forty-fourth St. and Madison Ave. 114 West 72d St... N. Y. BUY TAX BONDS Yielding 5 to 6 per cent. Our list is large—school, city, county and similar securities. Taxes provide means of payment. Conservative investors in thirty States buy of us. @ References everywhere. Our booklet D, An Argument for Tax Bonds, and complete list of offerings on request. Notice our change of address WILLIAM R. COMPTON COMPANY 228 Merchants-Laclede Bank Bldg., St. Louis, Mo.