Life — March 19, 1908 — page 19: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

philan. He's a er given y asthe Mr. Kaufman’s Decision Mr. Kaufman, of Chas. Kaufman & Bros., makers of Kaufman “Pre- Shrunk”’ Garments for men, tells in his advertising a story he says is “different from that of any other ready-to-wear clothes maker.”” He tells how “all the cloth that comes to the Kaufman tailoring establish- ment in Chicago is shrunk by the Kaufman ‘Pre-Shrinking’ Process, which takes all the shrink out of the cloth before it is made up into garments.” “This,” Mr. Kaufman says, “means much to men who wish to look ‘well-dressed’ at all times.’’ But—to have this story seen and read by men who will appreciate it and ‘buy Kaufman “Pre-Shrunk” Garments as a result, it must be told where it will reach men. And—here is the way Mr. Kaufman puts it:— MR. C. C. Vernam, General Manager Ainslee’s Magazine, New York City. Dear Sir:—At frst, I did not take much stock in your claims for Ainslee’s Magazine, but I have looked the matter up and find that you are right when you say that Ainslee’s is bought and read by the very same people who buy and read general magazines. And, of course,with a circulation of 730,000 copies per month (which I understand is the guaranteed circulation of “The Popular Trio” cof magazines, of which Ainslee’s is one) and an advertising rate of $540.00 per page— which figures 74 cents per page per thousand of circulation — you must reach a greater number of readers at less cost than they can be reached any other way Therefore—as my advertising in your mag- azines will reach the very same men—the very same intelligence—and the very same buying power reached through general maga- zines—I have instructed my Advertisi Agency to have Kaufman Advertising in- serted in “The Popular Trio.” Very truly yours, Chas. Kaufman & Bros. In looking up the advertising value of “The Popular Trio,” Mr. Kaufman found that amaker of Loose Leaf Devices had gotten inquiries at a cost of 17 cents each from advertising in Popular Magazine, and that the sales made amounted to more than enough to pay for the advertising several times over. Mr. Kaufman also found that a Jewelry Concern advertising in about fifty magazines ranked Ainslee’s “third,” Popular “ffth” and Smith's “eleventh” as “best profit pro- ducers.” A maker of Men's Underwear finds Popu- lar Magazine “the best producer,” while a Diamond Importer, using 37 different maga- zines, placed Popular Magazine at the head of his list, Ainslee’s “seventh” and Smith's “twelfth.” These facts proved to Mr. Koulman that the sort of people he wishes to reach are readers of the magazines of “The Popular Trio,” the circulation of which is— Ainslee’s | . . 250,000 copies per month Popular . . 330,000 copies per month Smith’s + «+ 150,000 copies per month Total . 730,000 copies per month $540.00 per page, or 74 cents per page per thousand of circulation, is the combined advertising rate of these magazines Compare this with the rates of other magazines and you will see at once that “The Popular Trio’? must reach the greatest number of buyers at the /owest comparative cost. As an advertiser, do such facts interest you? Do you not agree with us that NOW is the time to be governed by actual values, costs and results in selecting your advertising mediums? Let us send you more interesting facts about ‘‘ The Popular Trio.”” C. C. VERNAM, General Manager 7th Ave. and 15th St., New York City Made to GUARANTEE This answers every question of quality to the purchaser of a awes.vor (al HAT Ir means that we are responsible to the wearer for the ravages of the weather —a strong statement, — made of our faith in the quality of materials and skill of workmanship which go into Hawes, von Gal Hats. As to style, we make style—this by virtue of the fact of being the largest producers of men’s hats, Leaders always set the pace. With quality guaranteed and style assured, ask your dealer for a Hawes, von Gal Hat. Shapes in stiff and soft hats tosuitevery face, figure and fancy. $3.00, $4.00 and $5.00. We are Celebrated makers of the $3.00 Hat. Send for catalogue H, illustrating the leading and exclusive styles for Spring and Summer of 1908. anes nay Gal DANBURY, CONN. New YORK cHicaco posron Try a “Split” of Evans’ Ale or Stout A Small Bottle for a Short Drink AMI Dealers and Places or Write C. H. EVANS & SONS, HUDSON, N. Y. | The Best Bitter Liqueur] p Up derbers ye World's Best & . Bitters Oldest and best Tonic Cordial. It stimulates, in- vigorates and aids digestion as nothing else will. Sold everywhere, LUYTIES nROTHERS U.& Agent comicbooks.com