Life, 1908-03-05 · page 6 of 36
Life — March 5, 1908 — page 6: what you’re looking at
What you’re looking at
This page is **primarily advertising** with one significant satirical section titled "Autochthonic Language." The satire mocks how American English borrows and transforms British expressions when transplanted to American soil. The example provided contrasts British and American usage: a "Horse Dealer" asking about "a hundred horse power" becomes "Automobile" in American vernacular, illustrated as a humorous miscommunication. The joke reflects early 20th-century anxieties about American cultural independence from Britain—specifically how Americans adapted foreign terms through their own practical, colloquial lens rather than maintaining "proper" British usage. The remaining content consists of advertisements for business paper (Coupon Bond), C&K hats, Sanitol products, European tours, and other goods typical of the era's commercial messaging.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
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We would gladly bolt our party candidate any time and stump the State for a nominee both brainy and lungy and possessed of the self-respect we understand by chestiness. To the mollycoddle for whom ‘‘brainy” conveys the unpleasant physical suggestion of a cranial leak—an oozing of the in- tellectuals—we simply say all that it is necessary to say toa mollycoddle: “Bah!” or, if his size exceed our personal con- ception of the craven, merely, “Tush!” “Brainy” is a brave word, a bully word, reeking with the smoke of every-day mental battle. It is bold and brief; bi-syllabic, yet big with meaning. A short cut to our comprehension, it comes drippingly to the tongue. It serenades the ear—vowel caressing consonant, and consonant vowel. It has belly, it has heart. It is rooted in the very blood and bowels of speech. We welcome it cordially to “our midst.” Autochthonic ANGUAGE undergoes some queer changes when it is transplanted from American to British soil. For example, this little conversation : i Drauin: \\ hundred borse power, I suppose? romomitist: Oh, no. Four. It'sonly a small auto. wasn't going by the size, but by the smell.” was printed in Lire of April 25, 1907 On January 15, 1908, it reappears, under a half-page illustration, in the dean of English humorous papers, in the following form: _Sooren Kerrrr: That's a verra fine car you have Cuavrenva: Oh, it ain't a had car. “She wad be a verta powerfu" car whatever?"* TOR, no, T wouldnt say that.” ““T wass not judgin’ by the size. I wass judgin’ by the smell How to Stock a Library THE venerable injunction, ‘Wear the old coat and buy the new book,” has somehow never inspired in us the respect due to authoritative exhortation. It sug- gests too strongly a catch-phrase put in circulation by an enterprising publisher. It lacks the ring of sincerity. One cannot help suspecting that the would-be pre- ceptor was content to sacrifice sound ad- vice to the framing of an epigram. “Wear the old coat and buy the old book” would have been in line with the truest literary traditions; but then, of course, the phrase would have lacked the antithesis which— as any tailor will tell you—accounts for its survival +k * Mec franker—and infinitely more practicable for the average man who must maintain a decent appearance before his creditors—is the recent recommenda- tion of Sir Gilbert Parker. To a London audience he remarked: ‘‘I have often said to myself, ‘I cannot afford to buy that book.’ And then I have said again, ‘My 236 |The first Derby made in America was a C..& K. Hats for Men NAPP-FELT character is theresult ofar- tistic C. & K. Ni a hand-work. The * distinctive air of / elegance cannot be produced by a ma- chine. KNAPP-FELT De Luxe hats are Six Dollars—Knapp-Felts are Four Dollars, everywhere. ‘Write for" The Hatman™ Tue CroruT & KNAPP Co. BROADWAY AT THIRTEENTH ST.. NEW YORK Every home needs one of each of the Tooth and Toilet Preparations. They are superior in quality and most efficient in use. The Full SANITOL Line at All HARTSHORN SHADE ROLLERS Bear the script name of ‘Stewart Hartshorn on label. Get “Improved,” no Tequired. Wood Rollers Tin Rollers four d be the for the ers mi such p purcha be dige shall s: dian, 3 habits. ence of restaur estimat T AM Ea spring | proxim: sighed: icoin th Meanw! cago as brious | breeze t imparts does not has beer formed ¢ tects anc footing 1 the roof Front, n 2 powerf pall thas situated age Cana a silver | and snag Orleans 1 for pilots, M® G. on t where he cellent. 1) bis afterne Presuma by) and letters Ton, a cl affords an The authe Ports that Rach shoy if the flow Word to sa comicbooks.com