Life, 1908-03-05 · page 5 of 36
Life — March 5, 1908 — page 5: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not satire or political commentary. The dominant content is a large Pabst Extract advertisement promoting the product as a tonic to cure insomnia and nervous exhaustion. The ad uses before-and-after imagery—a restless, awake person above, a peacefully sleeping person below—to market the extract's supposed restorative properties. The left column contains literary discussion about vocabulary and American writers, including references to "Bill Nyegun" and other authors, but this is editorial content unrelated to the imagery. The bottom section advertises Life Publishing Company's "$750 Prize Drawing" subscription offer. There is **no political cartoon or satire present** on this page—it's a straightforward mix of magazine articles and commercial advertising typical of early 20th-century publications.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
&, & Sola lerary)]Z00 2, Sry the most moral, and the happiest nation on earth. Seldom has such a compliment been wrung from a reluctant American critic of America—a land honeycombed with best-sellers, and suffering only from overproduction. “Triumphant Medioc- fty!” We thank thee, James, for teaching us that word. As a title for a meditated book, we trust it does not infringe on Mr. Camegie. Meanwhile, we recommend to Mr. Huneker certain essays “On the Pleasures of Bad Taste” —a work from which Midas (“aureas mediocritas” Midas) would have derived much consolation, after the auric- ular episode that links him with Apollo, and before his complete success in estab- lishing gold as the standard of values. “Brainy” Titentargement of his working vocabu- lary is ever to the professional writer asignal achievement. For the critic it is an especial triumph. To be sure, it means less to the arbiters of art and nusic, who—like the contributors to the Adantic—may draw upon the resources of at least five foreign languages with the comforting assurance that they will be understood by their readers. But to the bumbler commentator, each additional word coined rings as the new-minted gold tothe banker. Above all, to the writer who ispaid by the word—with no extra allow- ance for overtime spent in thought—a sew-born syllable or so swimming into his tea stuns him into momentary silence. * * & R these, and other reasons, we hug “brainy” to our breast, aud warm it in the steam heat of our study. Fathered aston, as the seventies, in a moment of unconscious cerebration, by some ad- ietivial architect who builded better than teknew, this offspring of American etymol- ogy has led a vagrant life. Branded “colloquial” by Webster, spurned by Worcester, mocked at by Murray, ignored by the Standard, and charitably sheltered by the Century alone, it has knocked in nan, at front doors and at back, until of &te—owing, no doubt, to the boom in bains—the discerning populace has adopted it as its own. Still snubbed by Kterary snobs, it has continued to clamor fr admission to the belletristic circle it ®s bom to; and not in vain. Pure Kerature in the form of fiction has lifted the latch at last. “Bill Gamer, as brainy ashe was,” writes a popular author whose htest novel appears with the Harper im- print. *_ * * 'HE door is open. Ina spirit of reckless hospitality, we fling it quite ajar to e“chesty”” of Dr. William Devery. We Sy “hearty” and “handy” and no purist Smplains. Why not “lungy,” too—a word Change Those Restless, Sleepless Nights Into Nights of Peaceful Slumber Are you more tired in the morning than when you go to bed the night before? During the night, do you toss and twist and turn—then doze off for a few rest- less moments, only to wake up again with a sudden start? Dangerous symp- toms—these! Insomnia is robbing you of the nerve-refreshing rest so vital to a perfect physical condition. Without abundant peaceful sleep you cannot retain health and strength. There is speedy and pleasant relief to be found in Pabst Extract The Best Tonic It combines all the food values—all the energy, vigor and ‘force-building ele- ments of barley MALT with the bracing, soothing and nerve-toning effects of choicest HOPS, The lupulin properties of the HOPS not only calm, but tone up the nervous system, inducing peaceful and refreshing slumber. Then the barley MALT takes up its work. The nourishment offered in this predigested form, being easily assimilated by the blood, revitalizes the nerves and rebuilds the debilitated system. Thus a speedy return to perfect health is assured. Pabst Extract, The “Best’’ Tonic, being a predigested liquid food, is welcomed by the weakest stomach. It relieves insomnia, conquers dyspepsia, strengthens the weak, builds up the over- worked, helps the anaemic, feeds the nerves, assists nursing mothers and invigorates old age. At All Druggists—I upon it being Pabst. Booklet and Picture, “Baby's First Adventure,” sent free on request PABST EXTRACT CO., DEPT. 12, MILWAUKEE, WIS. ) Our $750 Prize Drawing PON receipt of your subscription for one year, at our regular rate of Five Dollars, we will send you, with LIFES compliments, a special photogravure reproduction, 12 x 8 inches in size, on plate paper 22 x 18 inches, of Mr. Malcolm, Stewart's prize draw’ ** Hope Springs Eternal in the Human Breast,’’ miniature of which is shown herewith. LIFE PUBLISHING COMPANY 17 West Thirty-first Street, New York Canadian Subscriptions, $5.52 Foreign Subscriptions, $6.04 comicbooks.com