Life, 1908-03-05 · page 29 of 36
Life — March 5, 1908 — page 29: what you’re looking at
What you’re looking at
This is primarily **advertising and promotional content**, not satire or political commentary. The left side features a **Studebaker automobile advertisement** emphasizing durability and low maintenance costs—a sales pitch claiming buyers won't need to purchase another car soon. The car illustration is straightforward product promotion. The right side promotes **"Dress" magazine's Spring Fashion issue**, positioning it as practical styling guidance for women of moderate means. The text emphasizes achieving elegant appearance through "good taste" rather than "lavish expenditure"—appealing to middle-class readers wanting to appear fashionable affordably. References to Countess Szechenyi's trousseau suggest aspirational content mixing high-society fashion with accessible alternatives. Below is a **property listing** for a Mamaroneck estate, again targeting affluent readers. The page reflects **early 20th-century consumer culture**: automobiles as luxury goods, women's fashion magazines as lifestyle guides, and real estate as status symbol—all marketed through Life's pages to its educated, relatively wealthy readership.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The man who buys a Studebaker this year will not find it necessary to purchase a car next year He will also be agreeably surprised by the smallness of his repair bills and the length of time his tires will last III Model A, 30 H. P. Touring Car Two other gasoline models: Model H, a 30 H. P., and Model B, a 40H.P. All three models built with four styles of body; Touring Car, Roadster, Landaulet, Limousine. Studebaker ELECTRIC PLEASURE VEHICLES are ideal cars for women’s use Studebaker Automobile Company Main Fa@ory, South Bend, Indiana General Office, Cleveland, Ohio FOR SALE or TO RENT Country place located on Rye Neck at Mamaroneck, Westchester County, New York. About five acres, with water front of about 1,000 feet. The hexse has every convenience: running water, gas and clectric light, hardwood floors, open fireplaces, telephone, three bathrooms, etc. Twelve-foot porches surrounding the house give one of the most beautiful views of water and landscape on Long Island Sound. Stable and carriage-house, brick ice-house, greenhouse, boat-house, tennis-court, large gardens, For further particulars, address Life Publishing Company, 17 West 31 Street, New York City The Spring Fashion's Number of DRESS for March presents the complete wardrobe for Spring. It shows its readers how they may be smartly gowned instead of merely well dressed—and it shows how this may be accomplished by the exercise of good taste—rather than by lavish expenditure. It is a delightful personal appeal to its readers, and illustrates its suggestions with well executed drawings of twelve tailored models by New York’s foremost designers. It shows the trousseau of Countess Szechenyi as well as another more “possible”? trousseau, but which is nevertheless quite as effective. It was designed in Paris and in itself presents the complete Spring wardrobe. Then there is a fascinating article entitled “Her Spring Frocks” which tells you just what your wardrobe should cost, and how to buy it. An illustrated article showing the trend of fashion, and a dozen or more engravings in black and white and colors, of the latest superb creations of the Paris masters, etc., etc. But these are the more substantial essentials of the magazine—its charm, we think, lies in its countless little points and suggestions, the little boudoir and dressing table hints and whispers about new per- fumes, creams, coiffures, lingerie, corsets, stockings, and the little but all important things that add so much to a girl’s appear- ance and make her just as nice as she looks. Please do not send us 50 cents for a single copy of this March number, and do not send a check now—simply fill out and return to us this coupon; upon its receipt your subscription will be entered and you may pay for it at your convenience: Publishers of “DRESS"* 11 West 36th Street, New York Dear Sirs— Please send me DRESS" for one year beginning with the March number, and charge $5 00 to my account. comicbooks.com