Life, 1908-01-30 · page 22 of 22
Life — January 30, 1908 — page 22: what you’re looking at
What you’re looking at
This is a **product advertisement**, not political satire. It appears in *Life* magazine (January, date unclear) promoting Williams' Shaving Stick soap. The ad emphasizes the product's superiority through claims of nearly 75 years of specialization, "chemical exactness," and scientific methods. The tagline—"The only kind that won't smart or dry on the face"—addresses a common complaint about competing shaving soaps of the era, which apparently irritated or dried skin. The central visual shows the shaving stick in a nickel-plated cylindrical box with hinged cover. The ad includes pricing (25¢) and a mail-order option (4¢ sample). There is **no cartoon or satire here**—this is straightforward early-20th-century advertising using claims of scientific superiority and convenience to sell a men's grooming product. The company address in Glastonbury, Connecticut suggests this was a regional or national brand competing in the shaving soap market.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
* L.BE * | Williams’ “shen? “The only kind that won't smart or dry on the face” We have made a specialty of Shaving Soaps for nearly three-quarters of a century. With this long experience have been combined chemical exaétness and the most scientific and sanitary methods. This insures a perfection in Williams’ Shaving Soap found in no other. Williams’ Shaving Stick is in a class by itself. Its thick, creamlike, softening and soothing lather is simply incomparable. Williams’ Shaving Sticks sent on receipt of price, 25c., if your druggist does not supply you. A sample stick (enough for 50 shaves) for 4c. in stamps. Address The J. B. Williams Company, Dept. A., Glastonbury, Conn. ARRAY AQ Williams’ Shaving Stick can also be had in the leatherette-covered metal box as formerly. A. oS oo: Z Nickeled Box Hinged Cover Ask your druggist for Williams’ Jersey Cream Toilet Soap PRESS OF REOFIELD BROTHERS NEW YORK comicbooks.com