Life, 1908-01-16 · page 24 of 24
Life — January 16, 1908 — page 24: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire**—it's a straightforward advertisement. The image shows an early automobile (a Peerless touring car) parked on a tree-lined street with a building visible in the background. The ad promotes the 1908 Peerless automobile, emphasizing engineering improvements: larger tonneau (passenger compartment), extended wheelbase, improved springs for smoother riding, dual ignition systems, and steel components. The slogan "All That The Name Implies" suggests reliability and quality. For modern readers: this represents early automotive advertising from the era when cars were luxury goods. The emphasis on technical specifications reflects consumer interest in mechanical innovation during the automobile industry's formative years. The Cleveland manufacturer was competing in a growing market by highlighting incremental improvements to proven designs.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
January 16, 1% The PeerlessT ype Endures The changes in the new Peerless Models are changes in degree rather than kind. The principles of Peerless construction endure— they have simply been carried further. The result is larger ton- neau, longer wheel base, the long springs of last year still longer and flattened, making the car ride easier. A double ignition system is used, with the advantage that one system may be used independently of the other. Silico Manga- nese steel in all driving parts. Write for our 1908 Catalogue Q, which fully describes and illustrates the Peerless Models. PEERLESS MOTOR CAR CO., 2449 Oakdale St., Cleveland, O. | Member A.L. A.M.