Life, 1908-01-02 · page 6 of 44
Life — January 2, 1908 — page 6: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not satire or political commentary. The ads promote: 1. **J. & F. Martell Cognac** - A French brandy founded 1715, sold by C.S. Nicholas & Co. in New York 2. **Old Hampshire Bond** - Business stationery paper, with messaging that correspondents' paper choice influences how recipients perceive the writer 3. **Boston Garter** - Men's hosiery with a "Velvet Grip" cushion button clasp, emphasizing comfort and durability 4. **Viyella Flannel** - New 1907 fabric designs in plaids, stripes, and solid colors for various garments, advertised as shrink-resistant The only quasi-satirical element is the Hampshire Bond ad's suggestion that stationery choice subtly persuades business associates—a humorous commentary on professional vanity rather than political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
(Pounded 1715) FINE OLD LIQUEUR BRANDIES |g GENUINE OLD BRANDIES MADE FROM WINE Sole Agents G.S. NICHOLAS &CO. New York lent thinks. What you think about business stationery isn’t quite so impor- tant as what your correspond- Don’t buy ndard paper Jor business stationery OLD HAMPSHIRE BOND Link fr ae Wels because it pleases you, but be- cause it influences the man you write in your favor. Oxp Hampsuire (Bonn is a clean, crisp paper, made for clean, crisp business folks. It is sold on the assumption that there’s economy in qual- ity. A handsome specimen book mailed upon request, showing letterheads and other business forms, printed, litho- graphed and engraved on the white and fourteen colors. Hampshire Paper Company ‘The only paper makers in the world making bond paper exclusively South Hadley Falls, Massachusetts GENTLEMEN Who dress for style, neatness and comfort wear the improved BOSTON GARTER THE RECOGNIZED STANDARD stamped on every BUTTON loop— he The CLASP LIES FLAT TO THE LEG-NEVER SLIPS, TEARS NOR UNFASTENS Sampk pair, Silk soc.. Cotton ase. Mailed on receipt of price CUSHION ills), GEO. FROST CO., Makers BOSTON, MASS., U.S. A. ALWAYS EASY “WIYELLA’ FLANNEL New Fall Designs for 1907 Plaids! Stripes! Solid Colours! Shirt Waists, Shirt Waist Suits, Dressing Sacks and Children’s Garments, Men’s Golfing Shirts, Pajamas, Etc. “VIYELLA” can be obtained at the leading Dry Goods Stores and Men’s Furnishers DOES NOT SHRINK