Life, 1907-12-05 · page 18 of 68
Life — December 5, 1907 — page 18: what you’re looking at
What you’re looking at
This is an advertisement page from *Life* magazine, not political satire or comics. It features a Chickering & Sons piano company ad promoting their new "Style X" Grand Piano model. The illustration shows an elegant parlor scene with a woman seated at a piano while a man plays, surrounded by ornate furniture and decorative drapes—imagery designed to suggest sophistication and refined taste. The "departure in tone production" referenced in the headline refers to Chickering & Sons' claimed innovations in piano manufacturing, emphasizing quality of tone over quantity. The ad positions the Style X as a luxury instrument for the cultured elite. Founded in 1823, Chickering & Sons was a prestigious Boston piano manufacturer. This type of aspirational imagery was typical advertising strategy for high-end consumer goods in early 20th-century magazines.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
tion of tone production made by us have resulted in the perfection of a notable Grand Piano, the Style X (next in size larger than the famous Quarter Grand). @ Itis an instrument of rare and exquisite tone, in which quality and not quan- tity has been the first consideration. @ Itis a new departure in modern piano building, and in inviting attention to it we do so with much pride in the success of our efforts. CHICKERING & SONS, 796 Tremont St., BOSTON Established 1823 Catalogue upon request A DEPARTURE IN TONE PRODUCTION. @ Recent experiments in the direc- comicbooks.com