Life, 1907-10-17 · page 9 of 44
Life — October 17, 1907 — page 9: what you’re looking at
What you’re looking at
This is primarily an **advertising page** from Life magazine, not a political cartoon. The dominant content is a Kelly-Springfield tire advertisement featuring a horse-drawn carriage, emphasizing the tire's durability ("over twelve years"). Below are smaller product ads for: - **Calox Oxygen Tooth Powder** - **Jules Doux French Dyer-Cleaner** - A humorous boxed advertisement playing on consumer skepticism: "If You Asked for Bread and a Stone Were Offered Instead" — a rhetorical device questioning why customers accept inferior substitute products when better alternatives exist. The left column contains editorial content from "The Literary Zoo," discussing poetry and literary magazines, unrelated to the advertisements. This page reflects early 20th-century advertising strategy: using humor and consumer psychology to build brand loyalty and distinction.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
intolerant prejudices against his own po- * 8 # : endeavor to indicate, or to present, pecimens of imperishable verse that 1! not offend the public palate as paté de srasirritated the mucous membrane of ate Mulvaney is, indeed, fraught with responsibility and care. In the field of purcly ephemeral verse, the catholic Sun- day Sun long ago adroitly solved the prob- lem with the uncompromising label, *‘Po- ems Worth Reading”—an authoritative choracterization that, unfortunately, is retimes also a challenge. But this does touch the graver question in hand—a stion that agitates many overworked, ientious newspaper editors. The ned Evening Post believes that the de- ment of the use of headlines has been evlected in the process of concentrating reat fiction for newspaper use, and sug- the employment of scare heads in the roduction of the classics. It may sur- c the Post to learn that its suggestion was long ago anticipated by Western jour- nalistic enterprise. The Kansas City Star, ich reprints, in its daily issues, so much xd poetry that the local demand for verse hound in books is almost nil, has applied 'y device in the reproduction of its poctic selections. We quote an example its editorial page: MARCOS BOZZARIS \ Turk’s Bricut Dreaw That ENpep IN Moses SLAUGHTER We regret our inability to supply other examples from this source. Our admira- tion of the Star is such that we would pre- fer its ofiginality to our own imitation. Still, we feel that any properly trained maker of headlines, with a discriminating c in poetry, can—with the model before k keep his pipe alight” while passing on the poetic torch in this wise: THE WORLD IS TOO MUCH WITH US \ Port, In His PrPe-DREAM ON THE Beacu, Sees THINGS STRANGER ‘THAN THE SEA-SERPENT (HE BURIAL OF SIR JOHN MOORE Mionicut Inte v WHICH THE Uraost SECRECY ED PORPHYRIA’S LOVER Portenpinc To Caress Her, HE STRAN- GLEs His SWEETHEART WITH Her Own Harr THE SKELETON IN ARMOR A Srrancr PsycHic MANIFESTATION Wuicn Tar Poet TurNeD Into Cory W. T. Larned. Continued on page 447 After a vehicle tire has persistently made good for over twelve years, it isn’t necessary to do more than remind you of the name— Kelly-Springfield Made at Akron, Ohio. Sold by dealers everywhere. “Rubber Tired’? is a book about them. CONSOLIDATED RUBBER TIRE CO. Sent free on request. New York Office, 20 Vesey St. WE DOUX OR WE DYE ARMENTS, Carpets, Hangings to Look New. This is the G pie Gpiand. ‘We know how pew A. References. Price fis oa JULES DOUX, French Dyer-Cleaner 6 Burnet Street, Utica, N. Y. The OXYGEN Tooth Powder a is the only tooth powder with Oxygen in it MeKESSON & ROBBING, 91 Felten Sireet, Sew York IF YOU ASKED FOR BREAD AND A STONE WERE OFFERED INSTEAD wouldn’t you laugh and shake off the dust of that shop from your feet? What, then, do you think about any other substitute offeredas “JUST AS GOOD” OR “‘CHEAPER?”” comicbooks.com