Life, 1907-10-17 · page 10 of 44
Life — October 17, 1907 — page 10: what you’re looking at
What you’re looking at
This Life magazine page is primarily **advertising**, not editorial content. The main advertisements are for: 1. **WICO spark plugs** - automotive ignition products 2. **Iver Johnson Safety Automatic Revolver** - featuring a prominent illustration of a hand holding the gun, with text emphasizing its safety features and "accidental discharge impossible" claim 3. **Mobiloil** - motor oil 4. **Orient Tours** - cruise ship services 5. **Rad-Bridge** - bridge equipment The only cartoon on the page is titled **"In the Balloon Age"** (lower right), depicting a figure with an umbrella in heavy rain with the caption "No, it's not rain; only ballasting." This appears to be a humorous reference to hot air balloon operations, where ballast (weight) must be dropped to control altitude. The page reflects early 20th-century American consumer culture and automotive advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A Revelation in Spark Plugs THE WICO with its exclusive micrometer ad- justment permits of adjusting the spark gap to als part of an inch. All plugs may be set alike and the thythmic running of the engine is always assured, Ignition troubles are reduced to a minimum on cars equipped with the Wico, Made in standard sizes to fit any motorcar. Practically self-cleaning ‘The porcelain will not break or crack under the the most intense heat. Each Wico Plug is guaranteed for one year. Write department 14 for catalogue and also request Witherdee Battery Lireratare. Wico Spark Plugs are for sale by all dealers, ot will be sent direct from us, $1.00 each, prepaid to any address. Five Plogs in solid oak cate. $3.co. Manufactur WITHERBEE IGNITER co. TMPRe FACTORIES NEW YORK. gut West agit Street KOLT, Soo Jefferson Avenue Laltimote Ofice, gto Continental Trust Bullding. Mobiloil is especially pre- pared to meet the particular require- ments of every make of automobile. It comes in various grades —a special arade for every make of engine. MOBILOIL is the only perfect automobile lubricant, Sold everywhere in barrels and cans of varying ca- \l for Mobiloil book free. Mobiton manufactured by VACUUM OIL CO., Rochester, ORIENT Gases rote foun, by specially chartered S'S. “Arabic,” 16,000 tons, 3 TOURS ROUND THE WORLD. FRANK C. CLARK, Times Building, New York BRIDGE. Wi WHIST SCORES: ‘AND. ACCESSORIES) se Of ell dealers or the manufacturers Radcliffe & Co., New York,144 Peari 8t.,& London, E.C. os (oct ACCIDENTAL DISCHARGE IMPOSSIBLE The Iver Johnson Safety Automatic Revolver won't go off unless you deliberately pull the trigger. D. that and you'll find it just as sur as it is safe. The straightest-shooting, hardest-hit ting, most reliable revolver made t Rightly proportioned, beautifully finished; a gentleman's pistol fo: pocket, desk, or bureau. Our Free Booklet, ‘Shots,’ tells more in detail why the Iver Johnson’ has outstripped competitors in public favor. Our handsom, catalogue gocs with it, showing details of ¢onstruction. Wer Johnson Safety Hammer Revolver grlnch barrel, alckel-plated finish, Si rim.nre cartridge, 33 or hceater-drecartiage 90400 Sold by Hardware and Shortine Goods dealers everywhere, or sent prepaid on receift Of price of dealer will not supply. Look for owls head on grip and our name on barrel. IVER JOHNSON’S aan 4 reir woRKs, 186 River St., Fitchburg, Mass. New York: 99 Chambers Hambarg, Germany: Pickhaben ¢. Pacidc Osan: 196 Park Bes Alaneda, Cal. Usadoa,Eagland: 1) cuism Seren, BC Makers of trer Johnson Single Barrel Shotguns and Iver Jobasen Truss Bridge Bicycles IVER JOHNSON SAFETY AUTOMATIC REVOLVER Iver Johnson Safety Hammerless Revolver g-inch barrel 32 or 98 center-6i Tidgew se <a aA nen 7 ORB Dh aan nmae Noeaon IN THE BALLOON AGE NO, IT'S NOT RAIN; ONLY BALLASTING: Grand Central Station, New York—23'ssstrz2n ‘NEW YORK CENTRAL LINES comicbooks.com