Life, 1907-10-17 · page 5 of 44
Life — October 17, 1907 — page 5: what you’re looking at
What you’re looking at
This page contains **two separate advertisements** rather than satirical cartoons. The **top ad** for Morgan & Wright Tires uses a humorous visual metaphor—two giant tires framing a miniature racing car—to argue that quality tires reduce car maintenance costs by protecting the vehicle from damage. The implicit joke is that good tires are so important they dwarf the car itself. The **bottom ad** for Jones Speedometer is straightforward promotional copy listing the product's credentials (used by police, won medals, set speed records). The accompanying cartoon labeled "Hentzau" (apparently a signature) shows an engine and appears unrelated to speedometers—its humor is unclear without more context. Both ads target early 1900s automobile owners concerned with reliability and performance.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Morgan & Wright Tires Actually Reduce the Cost of Car Maintenance Good tires have much to do with the economy as well as the comfort of motoring. They have consid- erably more to do with the protecting of other parts of the car than many motoriats give them credit for. Good tires can and do save their cost, as well as earn it in the pleasure they give. Hence there is more significance in the fact that Morgan & Wright Tires are possessed of unusual Feserve strength than may appear on the surface. This extra strength not only forties against costly repair bills, but it does much toward saving the car from unnecessary strain or injury, and. thereby actually minimizes the cof of maintenance. MORGAN &WRIGHT TIRES ARE GO0OD TIRES 7 We have dozens of letters similar to the following one, which is from a Pennsylvania motorist: “By the use of yous Any motorist who wants it, can have the 4 she, Uae ot rvice by using the same Z MORGAN & WRIGHT, DETROIT Branches, Agencies or Dealers Everywhere Why You Should Specify The Jones Speedometer For Your 1908 Car The Jones is the pioneer speed indicator. The Jones is the accepted standard speed indicator. The Jones is used in_ this country and abroad by the Police Departments as a means for timing motor vehicles for reason of its accuracy. The Jones won the Gold Medal Reliability award in the Royal Automobile Club's Contest. All American and Foreign manufactured speed indicators sufficiently practical to enter were in this Contest. S. F. Edge had the Jones on his Napier Cars when he made the World's most remarkable record, 1,588 miles, 1,310 yards in 24 hours, averaging 66 miles per hour, on the Brooklands Track, London, England. The Speedometer cable revolutions per hour at a 66 mile speed total 168,300 or 4,039,200 in 24 hours, demonstrating the Jones “‘staying”” qualities. Compare this to what other indicators have done—then you'll specify the Jones. We will send you upon request, without charge, a catalog and Speed- ometer Bulletin. Write Department No. 34. benezer_Hum-sum (the aeronaught): 1 DON'T SEE Wi OVER. WHY, I WOULDN'T SWAP MY OLD BUZZ-FLY ONE FOR THE WHOLE PESEYJOT OF SSE 76th Street and Broadway NEW YORK comicbooks.com