Life — October 17, 1907 — page 5: what you’re looking at

What you’re looking at

# Page Analysis This page contains **two separate advertisements** rather than satirical cartoons. The **top ad** for Morgan & Wright Tires uses a humorous visual metaphor—two giant tires framing a miniature racing car—to argue that quality tires reduce car maintenance costs by protecting the vehicle from damage. The implicit joke is that good tires are so important they dwarf the car itself. The **bottom ad** for Jones Speedometer is straightforward promotional copy listing the product's credentials (used by police, won medals, set speed records). The accompanying cartoon labeled "Hentzau" (apparently a signature) shows an engine and appears unrelated to speedometers—its humor is unclear without more context. Both ads target early 1900s automobile owners concerned with reliability and performance.