Life, 1907-10-17 · page 4 of 44
Life — October 17, 1907 — page 4: what you’re looking at
What you’re looking at
This is primarily **advertising content**, not satire or political commentary. The page announces the 1908 Marmon automobile models, featuring both air-cooled and water-cooled engines. The two illustrations show touring cars manufactured by Nordyke & Marmon Co. of Indianapolis. The text emphasizes mechanical innovations: a new detachable cylinder head, double three-point suspension, roller bearing steering column, and selective transmission. The phrase "A Mechanical Masterpiece" and "The Easiest Riding Car in the World" reflect early automotive marketing language emphasizing engineering superiority—a common sales approach when automobiles were still luxury goods for affluent buyers. Sales locations listed across major American cities indicate national distribution. This represents straightforward product advertising rather than satirical commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“LIFE: Announcing The Marmon 1908 Models Air-Cooled and Water-Cooled |T HAS long been a matter of common —_| knowledge among automobile experts 3) that the Marmon offers more distinctive features of marked mechanical excellence than any other car. We offer this season the culmination of pro- gressive design and thorough construction in two strikingly beautiful models. We offer, with increased confidence, the latest improved Marmon Air-Cooled Motor, which for many years has proven its efficiency under all conditions of hard service. One of the new features of this remarkable motor is the Marmon One-Piece Detachable Cylinder Head, removed or replaced in a moment, dispensing with valve cages entirely, reducing engine noise to a minimum, and making the valves, pistons and cylinder walls easily accessible. To those who prefer water-cooling, we offer the Marmon Water-Cooled Motor of latest approved design, which, like the Marmon Air- Cooled Motor, is built and fully warranted by this house. Marmon Touring Cars are much longer and roomier this year. The body hangs low and is designed in a graceful straight-line effect. All models embody those exclusive features which have won the Marmon its fame for mechanical superiority, such as Double Three- Point Suspension, Marmon Lubrication, Roller Bearing Steering Column, Marmon Disc Clutch with Cork Inserts and Marmon Selec- tive Transmission, These and other distinct advantages in a car of exceptional quality and high repute cannot fail to convince the man who wisely seeks real mechanical merit in a mechanical product. A full description of all models will be furnished promptly by Department 5. Chicago, Ill., | Maxwell-Briscoe-Chase Co., 1407 Michigan Ave. Boston, Mass., F Columbus A Philadelphia, Pa., Brazier Auto Works, 38th and Market Sts. Baltimore, Md., Snodeal Automobile Co., 2552 Madison Ave. EB. Wing Motor Car Co., 12 THE: EASIEST RIDING CAR IN THE WORLD Nordyke & Marmon Co. (Established 1851) Indianapolis, Ind. Metter American Motor Car Manufacturers Association At GRAND CENTRAL PALACE SHOW NEW YORK At COLISEUM SHOW, CHICAGO Model H—40-45 H. P.—$3500 Model H—Runabout - $3500 Built by One of the World's Best Known Engineering Houses FOR SALE BY East Orange, N. J., Rickey Machine Co., 92 Eaton Pl. St. Louis, Mo., Van Automobile Co., 706 Wash- ington Ave. Pittsburg, Pa., Pennsylvania Auto Co., Hay St, and Kelly Ave., Wilkinsburg. Binghamton, N. Y., Heller-Spawn Motor Car Co. Waterloo, N. Y., Waterloo Automobile Co. Los Angeles, Cal., C. S. Anthony, 440 W. 33rd St. Milwaukee, Wis., John Ure, Jr., & Co,, 172 12th St. comicbooks.com