Life, 1907-10-17 · page 39 of 44
Life — October 17, 1907 — page 39: what you’re looking at
What you’re looking at
This page consists primarily of **advertisements** rather than editorial content. The main cartoon, titled "Money Makes the Mare Go," depicts a whimsical scene of figures in/around an early automobile, illustrating the saying that money enables movement or success—a reference to the popular phrase about wealth's power. The page advertises three products: **Garrick Club Whiskey** (Philadelphia), **A. De Luze & Fils wines** (French clarets and sauternes), and **Miller Shoe Trees** (a device inserted in shoes to maintain their shape). The shoe trees ad notably features a portrait of O.A. Miller himself. The bottom section announces **Life's Christmas Number**, priced at 25 cents, with cover art by James Montgomery Flagg, and provides advertising rates for potential clients. The content reflects early 20th-century consumer culture, with emphasis on luxury goods (French wines, quality whiskey, shoe care products) marketed to affluent readers of Life magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Leal Rh ag The Whiskey With Prestige (jarrick Cab eG Whis “THE BEST IN THE HOUSE” Alfred E. Norris & Co., Proprietors, Philadelphia “MONEY MAKES THE MARE Go” A. DE LUZE & FILS BORDEAUX CLARETS SAUTERNES SOLD BY PARK 4 TILFORD JOHN WAGNER 4& SONS NEW YORK PHILADELPHIA S. C. HERBST IMPORTING CO., MILWAUKEE GOLDBERG, BOWEN 4 CO., SAN FRANCISCO ADE LUZE a Fils BORDEAUX FRANCE aire MATOS ROTHSCELY PORDEAUX FRANCE HAUT-SAUTERNES| —'1887 — } S. S. PIERCE CO., BOSTON GENERAL AGENTS FOR THE UNITED STATES THE “TREE” OF KNOWLEDGE Thote who know what MILLER SHOE TREES can do f ces are careful never tobe without them, Any shoe wil la ‘This can oaly be reveoved by bay ‘ea yar of MILLER in at night and in the w euly for the cane of appearaace bet for cy cost you nething Io the € ded duratitity which they give to "hele care,” which tells Look for our Trade Mark. leis stamped on all LIFE’S ‘Christmas Number COVER IN THREE COLORS By JAMES MONTGOMERY FLAGG TWENTY-FIVE CENTS PER COPY Will be open to all good ad- vertisers at the same prices that obtain in other issues, as follows: LIFE COPY One page, 8 in. wide, 10 in. deep, $250.00 a Stine 6 10 in, (Bin. «sin, 74 qin, « 5 in. MAGAZINE COPY 60 Cents ver Agate Line LIFE PUBLISHING COMPANY 17 WEST THIRTY-FIRST STREET, NEW YORK comicbooks.com