Life, 1907-09-05 · page 27 of 36
Life — September 5, 1907 — page 27: what you’re looking at
What you’re looking at
This page is **advertising, not satire or editorial content**. It announces The Prudential Insurance Company's shift to offering non-participating (non-dividend) life insurance policies exclusively. The circular logo features the Rock of Gibraltar with the slogan "It you see it in the policy, it's so"—a straightforward branding claim about policy reliability, not a political or social reference. The Gibraltar imagery was common in insurance advertising to suggest strength and permanence. The advertisement emphasizes competitive advantages: lowest premiums, clear contracts, liberal cash loans, and guaranteed rates. This was a genuine business announcement about a shift in Prudential's product lineup, not satirical commentary. For modern readers: this represents early-20th-century insurance marketing before regulatory disclosure requirements, where companies could make sweeping claims about their stability and terms directly to consumers through magazine ads.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Important Change in Life Insurance!! HEREAFTER The Prudential will be on a Non=Participating Basis Exclusively. The New Non=-Participating Policy Unparalleled in Its Attractive Features. Lowest Premium Rates. Contract Clear and Definite. Liberal Cash Loans. Non-=Forfeitable After One Year’s Premium Is Paid. Automatic Extended Insurance or Automatic Premium Loans. Cash Surrender Values, both on Premium-=Paying Policies and on Paid-up Policies. Amounts $1,000 to $100,000 Every Rate, Value and Feature in the Policy fa - . See a Prudential Agent or WRITE NOW PRUDENTIAL wk H to the Home Office for Full Particulars of wah HAS THE © A this New Policy and Rates at Your Age. > STRENGTH 0 Address Department O. | GIBRALTAR _ _ eae The Prudential Insurance Company of America Incorporated as a Stock Company by the State of New Jersey JOHN F. DRYDEN, Prest. HOME OFFICE: Newark, N. J. comicbooks.com