Life, 1907-08-01 · page 48 of 48
Life — August 1, 1907 — page 48: what you’re looking at
What you’re looking at
This is a **product advertisement**, not political satire. The page features a Kellogg's cereal ad from Life magazine (dated August 1, based on the header). The image shows a woman and man at a dining table with the tagline "Her secret—Don't you tell—this is my third dish," implying the cereal is so delicious he'll want multiple servings. This plays on the common advertising trope of women keeping "secrets" about their cooking. The ad emphasizes: - Product superiority (claims competitors can't duplicate the flavor) - Brand authenticity (look for W.K. Kellogg's signature on packaging) - Children's health benefits ("eat—grow—thrive") - Wide availability ("Your Grocer has it") The humor is mild domestic comedy about appetite, not political commentary. This reflects early 20th-century advertising style: celebrity endorsement through implied domestic expertise, emphasis on a woman's role in family nutrition, and appeals to both health and pleasure.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
STA Dontyou _ tell -this Toast ARE CO BATTEE CREEK, MICH. TOASTED CORN FLAKES If you want to see the children eat—grow—thrive—give them Kellogg's Toasted m Flakes. If you want to know the reason why—taste it yourself. Then you'll understand its wonderful popularity. You'll know why re should al- look for the signature on the package This is the sign of the genuine. he kind with the flavor so delicious, that it can’t be duplicated by any other food, by any other grain, by any other make. Your Grocer has it, in large packages. Get it VK KlvtH comicbooks.com