Life — July 18, 1907 — page 9: what you’re looking at

What you’re looking at

# Analysis of Life Magazine Page 81 The main cartoon, titled "A Duet," depicts a man smoking a pipe in profile. The accompanying text "An ABC Formula" by Ellis O. Jones humorously catalogs what happened to an investment in "WAS Americana Dementia Co., Unlimited"—from being "bonded" through various misfortunes (robbed, scuttled, trimmed, watered, zeroed) to final ruin. Below, "Colors of Passion" discusses Professor Ernest Gates's experiments measuring chemical changes in subjects' breath during emotional states like anger and jealousy. The text notes hate produced the most nervous excitability. The page also includes brief satirical exchanges about American sentimentality and a notice about San Francisco's carman's "strike," reflecting early 1900s labor concerns. The overall tone mocks both financial schemes and pseudo-scientific emotion research.