Life, 1907-06-20 · page 3 of 32
Life — June 20, 1907 — page 3: what you’re looking at
What you’re looking at
This page is **primarily advertisements**, not satirical content. It contains four automobile-related ads from the early 1900s: 1. **Veeder Odometers** — promoting distance-tracking instruments for cars 2. **Cadillac Model H** — advertising a new luxury automobile with a 4-cylinder engine, positioning it as combining power, comfort, and simplicity 3. **Truffault-Hartford Shock Absorber** — promoting suspension technology for rough roads 4. **Oldsmobile** — emphasizing reliability and cross-country capability The ads reflect early automotive industry competition and marketing strategies. Rather than satire, they showcase genuine product innovation and sales messaging typical of Life magazine's advertising pages during the automobile's emergence as consumer technology. The dramatic imagery of cars navigating challenging terrain was standard promotional rhetoric of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“*It's Nice to Know How Far You Go."* Odometers Are the only time tried instruments that will show distance traveled. They demonstrated their superiority years ago and have maintained it. They are the only permanently accurate, mechanically correct and “fool-proof” odometers made, and thousands more are in use than all other makes put together. Supplied in convenient form for every vehicle. For Automobiles, from $10 to $25, with all fittings complete to attach to any make of car. Give size of wheel and model of car when ordering. For Horse-drawn Vehicles, from $3.50 to $9.00, with: fittings complete for all vehicles and all wheel sizes, State size of wheel used. For Bicycles and Motor Cycles, Veeder Cyclometers from $1.00 to $2.50, ready to put on, Give wheel size. THE VEEDER TACHODOMETER automobiles, registers distance, both “trip” and total,and shows speed at all times, Scientifically and permanently accurate. Only one moving part, No springs. Descriptive matter free, from THE VEEDER MFG. CO., 7 Sargeant Street, Hartford, Conn. New Model H Four Cylinder 30 hep. A Car of High Degree The new Model H Cadillac more than justifies expectations, It upholds every tradition of an honored name. A sturdy, swift, high-grade automobile, beneath whose beautiful finish L | Triumph you recognize Specially constructed for the motorist—veteran or begin- ner—whose ideals are realized only in a car of the greatest comfort and luxury and of ample power. A masterpiece of engineering at a price possible only in the largest factory in the world. Powerful 30 H. P. engine; direct shaft drive; brakes that lock wheels instantly. A MARVEL OF. SIMPLICITY Remarkable ease of control—the logical automobile for the owner who wants mest pleasure and least care. Cheerfusly demonstrated by your nearest dealer, who will also show you : AedelinD0 ps Tourag Car UCslnder 2000 | Nadel N10 Bp. Year Fauener car. '8900 ea tet ci | bee Cuateg 9 “Send for Catalog of ear tn which you ave interested CADILLAC MOTOR CAR CO., (,%=\",) DETROIT, MICH. n n Sharp Turns and over Rough Roads TRUFFAULT-HART FORD SHOCK ABSORBER Adopted as part of equipment by is seventeen prominent manufacturers. HaRTEORD SusrENsion Co. E, V, HARTFORD, Pres. 67 Vestry St., New York Applications made at oar Garag 212-214 W. 88th St., N.Y. THE SERVICEABILITY OF THE OLDSMOBILE 1s based on its Roadability, its Stylo, its General Adaptability to any and all requiroments . . . You may not care to run your car from New York to Poughkeepsie with your high- sek clutch sealed in: you may not be ambitious to establish a record from New York to Daytong, Florida, in midwinter, over 1,<00 miles of unspeakable roads; nor at the endl of a perfect scor performance in the Glidden Tour, without adjustments of any lined to make $00 mile dash from the White Mountains to New York City w But it's worth while—it gives you a sense of security. a feel ) know that yout Oldsmobile can do these things—that itis ientical in every pmiticuae with the maching y has not been sacrificed, as its record proves. ‘The tical kind of testimony classes it at once the car of Perfect Roadability— Perfect 7 iceaoility. ‘The Oldsmobile makes it unnecessity toown several cats n entire stable of horses in itself sof Readability, based on exploits from the Atlantic to the Pacific coasts, du Write for our speciat " Motor Tal OLDS MOTOR WORKS, Lansing, Mich., U.S. A: Member A. L. A.M. Canadian Trade Supplied from Canadian Vactory, Address FreJerick Sager, St. Catherines, Ont. jer and sample copy. Address Dept. L comicbooks.com