Life, 1907-06-20 · page 2 of 32
Life — June 20, 1907 — page 2: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a straightforward advertisement for Williams' Shaving Stick, a grooming product by The J.B. Williams Company of Glastonbury, Connecticut. The ad emphasizes that Williams' shaving soap produces a superior lather that won't "smart or dry on the face," distinguishing it from competitors over nearly three-quarters of a century. The visual displays the product in its new "nickeled box with hinged cover." The only noteworthy detail is the promotional offer: customers could send 4 cents in stamps for a trial-size stick or cake of "Luxury Shaving Soap" sufficient for fifty shaves. This represents typical early 20th-century marketing practice—offering samples to build brand loyalty. The page contains period advertising copy rather than editorial satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
* LTP E * Williams Shaving “The only kind that won't smart or dry on the face” The New Nickeled Box Hinged Cover that peculiar, creamlike, soothing, refreshing lather that for nearly three-quarters of a century has dis- tinguished Williams’ Shaving Soap. Our new, Strong, - handsome, heavily nickeled box with hinged top is greatly appreciated and admired. Williams’ Shaving Sticks and Shaving Cakes sold everywhere. Send 4 cents in stamps for Williams’ Shaving Stick or a cake of Luxury Shaving Soap (trial size), enough for fifty shaves. Address THE J. B. WILLIAMS COMPANY, Department A, GLASTONBURY, CONN. Williams’ Shaving Stick can also be had in the leatherette-cove: red metal box, as formerly. A NY soap will make a lather but no other soap makes comicbooks.com