Life, 1907-06-06 · page 56 of 56
Life — June 6, 1907 — page 56: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a straightforward travel advertisement for the Rock Island Railroad Line, promoting Colorado tourism. The page features: - **The eagle** at top: a patriotic symbol commonly used in American advertising, suggesting national pride and freedom - **The mountain landscape** and silhouetted rider: romanticized imagery of the American West to attract vacation travelers - **The messaging**: Escapism language ("Mount up above your little world of worries") marketing Colorado's mountains as a summer destination - **The business pitch**: Rock Island Railroad promoting direct rail service from Chicago to Colorado Springs and Denver, with special summer rates (June-September) The advertisement targets affluent leisure travelers seeking mountain experiences. The "Rock Island" logo and railroad branding dominate the lower section. This represents early 20th-century American tourism marketing capitalizing on the West's mystique and accessibility via expanded rail networks.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
June 6, <6 Gg Mount up above your little world of worries. New zest in life and a rare sense of exhilara- ting freedom await you in Colorado’s bracing mountain atmosphere and sparkling sunshine. Ideal conditions for the summer vacation—-sports of all kinds. Splendid hotels, comfortable boarding houses, or a mountain camp if you like. Take Rock Island to the Rockies The only road with direct lines from the East into both Colorado Springs and Denver. The Rocky Mountain Limited—train de luxe—but one night on the road, Chicago to Colorado. Several other fast daily trains from both St. Louis and Chicago, Special summer rates from June rst to September 3oth. Send for beautifully illustrated book ‘‘ Under the Turquoise Sky.” It tells you all you want to know about Colorado—contains complete list of hotels and boarding houses. JOHN SEBASTIAN, Passenger Traffic Manager Dept. L, Chicago, Il. comicbooks.com