Life, 1907-06-06 · page 55 of 56
Life — June 6, 1907 — page 55: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a straightforward product advertisement for Standard Sanitary Manufacturing Company's porcelain bathroom fixtures. The page features decorative peacocks framing an idealized bathroom scene, promoting "Standard" porcelain enamel ware as essential to the modern home. The advertisement emphasizes sanitation and health protection, reflecting early-20th-century anxieties about hygiene. The company offers a free 100-page booklet on bathroom design and warns consumers against counterfeit products bearing fake "Standard" labels, a common concern before modern trademark protections. The lower panel shows two bathroom scenes—a woman at a sink and another at multiple fixtures—depicting aspirational domestic life. This represents how Life magazine, while known for satire, also carried conventional advertising reflecting period values about modern domestic comfort and cleanliness.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
> “Standard” Porcelain Enameled Ware in the modern home adds the final touch of perfection to the domestic appointments and its absolute sanitation affords a constant safeguard of family health for many years to come. Our Book, * MODERN BATHROOMS," tells you how to plan, buy and arrange your bathroom and illustrates many beauti- ful and inexpensive as well a3 luxurious rooms, showing the cost of each fixture in detail, together with many hints on decoration, tiling, etc. It is the most complete and beautiful booklet ever issued on the subject, and contains 100 pages. FREE for six cents postage, and the name of your plumber and architect (if selected), CAUTION: Every piece of “Standard” Ware bears our “Stasdant” **GREEN and GOLD" guarantee label and has our trade-mark “Stavdarf cast on the outside. Unless the label and trade-mark are on the fixture it is not “Staxdax® Ware. Refuse substitutes—they are all inferior and will cost you more in the end. The word “Sraedart” is stamped on all our nickeled brass fillings ; specify them and see that you get the gcnu- ine trimmings with your bath and lavatory, etc. Address Standard Sanitary Mfg. Co., Dept. 34, Pittsburgh, U. S. A. Pittsburgh Showroom, 949 Penn Ave. Offices and Showrooms in New York: “Standard” Building, 35-37 West 3rst Street London, England, 22 Holborn Viaduct, E, C. Louisville, 325-329 West Main St. New Orleans, Cor. Baronne and St. Joseph Streets Cleveland, 208-210 Huron St. comicbooks.com