Life, 1907-05-23 · page 19 of 24
Life — May 23, 1907 — page 19: what you’re looking at
What you’re looking at
This is a **straightforward advertisement**, not satire or political commentary. It's a Schlitz brewery advertisement emphasizing product quality to appeal to early 20th-century consumers concerned about food and beverage purity. The ad highlights Schlitz's competitive advantages: - Deep well water (1400 feet) - Premium barley and Bohemian hops - A proprietary yeast strain that "no one can duplicate" - Exceptional investment in purity over other costs The tagline "The Beer That Made Milwaukee Famous" references Milwaukee's historic prominence as an American brewing center, particularly among German-American communities. The decorative hop motifs frame the text, reinforcing the brewing theme. This represents early advertising strategy: building brand identity through claims of superior ingredients and manufacturing standards during an era when food safety was a genuine public concern.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ww ey feet deep. Our barley is selected by a partner in our busi- ness—selected from the best that is grown. Most of our hops are Bohemian. Our yeast is produced forever from the same mother cell. Tis a yeast that no one can duplicate. That is why Schlitz beer is good. ; But we spend more on purity—more time, more skill, more money—than on any other cost of our brewing. That is why Schlitz beer is good for you. @ Ask for the Brewery F Bottling. See that the cork or Th e B e e r crown ts branded Schlitz. That Made Milwaukee Famous. comicbooks.com Our water comes from wells 1400 —_a_|