Life, 1907-05-02 · page 2 of 48
Life — May 2, 1907 — page 2: what you’re looking at
What you’re looking at
This page contains **no political cartoons or satire**—it is entirely **automobile advertising** from what appears to be an early 1900s issue of Life magazine. The ads feature three car manufacturers: 1. **Palomino Motor Cars** (Electric Vehicle Company, Hartford, Connecticut)—promoting features like improved transmissions and clutches 2. **Pope-Toledo** (Pope Motor Car Company, Toledo, Ohio)—emphasizing reliability, with a 50 H.P. model priced at $4,250 3. **Hartford Suspension Company**—advertising "Cobblestones with Comfort," suspension systems that absorbed road shock These are straightforward product advertisements showcasing early automotive technology and pricing. The page reflects the novelty and competition in the nascent American automobile industry, with manufacturers highlighting mechanical innovations as selling points.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
einai, Caste Copyright tn Ureat Biase by CRANKSHAFT — Sawed out from solid block of Special Chrome Nickel Steel. Not one of the hundreds of these shafts in adual use has broken or given any trouble whatever. CARBURETOR — New Multiple Jet Type giving just the right and most economical mixture for high or low speeds. I-BEAM FRONT AXLES—Drop forged in one picce without welding. ‘The grain of the metal courses unbroken from wheel pivot to wheel pivot. TRANSMISSION — Improved type. Entirely does away with the troubles that occur in this member of the mechanism in many types of cars CLUTCH —So constructed that it takes hold evenly, grad- ually and firmly, “savage” engagement being impossible. With these and other superior mechanical features are sup- plied bodies that for beauty of design, finish and appoint ment are unequalled in cars of other makes. This fact is conceded even by our strongest competitors. Mark XLVIII, 24-28 H. P. Standard Touring Car, Mark XLIX, 40-45 H. P. Standard Touring Car, ‘Cane Mall Moree. Copyright, 1007, by Lara Proussacse Co Motor Cars Contain the following special fea- tures which largely account for the great success of this season’s models: MARK XLVIII $3000 - Limousine - - - - - $4200 $4500 - Limousine or Landaulet - $5500 Separate Catalogues of Columbia Gasolene Cars and Electric Carriages on Request. ELECTRIC VEHICLE COMPANY, Hartford, Conn. s* New Vork Iiranch: Pleetele Vehicle Company, 114.136 198 West yh St yeasts Michigan Avenue. pany, Trinity Mace and Saphope St. RELIABILITY In designing the 1907 50 H.P. Pope-Toledo we were determined to build a car that for reliability would equal the matchless record of the Pope-Toledo for power, speed, style and finish. If we have omittedone item that would make ita better car wedo not know whatitis, The caris made from start to finish ot alloyed steels costing tea times as much as the next be grade and 50 per cent. more tolerge acd machine. @ Its construction embraces all the lated and best Continestal pe d= ing genuine impcrted D. W. F. ball beaiags wherever it is pomible to use a ball race: Meul Dic Chtch. Four Siaed.ScleaiveTraniianon, Mechanical Valves, 36:inch Wheels. The more you compare Type XV with other cars, the closer your investigation, the nearer we are to your ordet Pope Motor Car Company TOLEDO, OHIO Cobblestones with Comfort No broken springs if your car is equipped with Truffault-Hartford Shock Absorbers. 95°% of the springs break on the recoil—our shock absorbers bear the force of the recoil as well as gradually check the force of the downward plunge. They positively eradicate the jolt and jar of rough roads, making country riding thoroughly enjoyable. Recognized and adopted by all leading owners and drivers of racing cars, also by the following prominent manufacturers. Pierce Great Arrow, Locomobile, Matheson, Studebaker, Stevens- Duryea, Aerocar, Napier, Frontenac, Lane, Conover, Marmon, Peugeot, Gobron-Brillie, Rossel, Brasier and Sultan HARTFORD SUSPENSION COMPANY E. V. Hartford, Pres. 67 Vestry Street, New York City Cars eqslpped In a few hoary at our garage, 2125214 West Roth Street, Sew York City comicbooks.com