Life, 1907-04-04 · page 47 of 48
Life — April 4, 1907 — page 47: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a full-page **advertisement** for Standard Sanitary Manufacturing Company's porcelain bathroom fixtures. The image shows a woman in early 20th-century dress holding towels in a modern bathroom, posed to showcase the advertised products (sink, toilet, bathtub). The ad promises that installing Standard ware brings "Comfort, Luxury, Convenience, Health" and increases home property value. The text functions as promotional copy, emphasizing product quality, offering a free 100-page booklet on modern bathroom design, and warning consumers against counterfeit products by checking for the "GREEN and GOLD" guarantee label. Multiple showroom locations are listed (Pittsburgh, New York, London, New Orleans, Louisville, Cleveland). This reflects the early 1900s when modern indoor plumbing was still a luxury amenity that signified wealth and respectability—hence the emphasis on health benefits and home value appreciation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ips Standard” | p PEL ee é e ¢ Bome icflealth ‘ | Comfort, Luxury, Convenience, Health attend the installation of ‘Stardard’ Porcelain Enameled Ware in the home. For the sanitary equipment of the bathroom, bedroom, kitchen, laundry “standard” Ware is a constant guarantee of ‘satisfac- tion, and its life-long service distinctly increases the property value of your home, while the china-like purity of its white enameled surface is a constant source of pleasure and delight in usage. Our Book, ‘‘ MODERN BATHROOMS,” tells you how to plan, buy and arrange your bathroom, and illustrates many beautiful and inexpensive as well as luxurious rooms, showing the cost of cach fixture in detail, together with many hints on decoration, tiling, etc. It is the most complete and beautiful booklet ever issued on the subject, and con- tains 100 pages. FREE for six cents postage and the name of your plumber and architect (if selected). The ABOVE FIXTURES, Design P-38, can be parchased from any plumber at a cost approximating $70.00—not counting freight, labor or piping—and are described in detail among the others. CAUTION: Every piece of “Stardaxf’ Ware bears our “Stardaxf ‘“‘GREEN and GOLD” guarantee label, and has our trade-mark “Stardard” cast on the outside. Untess the label and trade-mark are on the fixture it is not “Standard” Ware. Refuse substitutes—they are all inferior and will cost you more in the end. The word "Stardarf is stamped on all our nickeled brass fittings; specify them and see that you get the genuine trimmings with your bath and lavatory, etc. Address Standard Sanitary Mfg. Co: Dept. 34, Pittsburgh, U. S. A. Pittsburgh Showroom, 949 Penn Avenue Offices and Showrooms in New York, “Standard” Building, 35-37 West 31st Street London, England, 22 Holborn Viaduct, E. C. New Orleans, Corner Baronne and St. Joseph Streets Louisville, 325-329 West Main Street Cleveland, 208-210 Huron Street ] | ] ] ee PRESS OF REOFIELD UROTHERS, NEW YORK comicbooks.com