Life, 1907-04-04 · page 14 of 48
Life — April 4, 1907 — page 14: what you’re looking at
What you’re looking at
This page contains **no political cartoons or satire**—it is entirely **commercial advertising**. The four ads promote: 1. **Andrew Usher whisky** (top left): Scottish whisky sold through New York agents, emphasizing brand prestige. 2. **Hampshire Bond paper** (top right): Argues that quality matters in business correspondence—good paper and delivery reflect professionalism, just as fine jewelry shouldn't arrive in a coal cart. 3. **Boston Garter** (bottom left): Men's garters featuring a "velvet grip" and cushion button; advertised as comfortable and secure ("never slips, tears nor unfastens"). 4. **Abel & Bach traveling equipment** (bottom right): Promotes a luxury leather suitcase ($66.75) with silk lining and silver fittings, emphasizing quality craftsmanship and reliability. The page reflects early 20th-century consumer culture, targeting affluent gentlemen through appeals to status, quality, and respectability. There is no satirical content to interpret.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘LIFE: G. S. NICHOLAS & CO. Sole Agents, New York One might argue that a good letter is just as good written on cheap paper. One might also argue that fine jewelry would be just as good delivered in a coal cart. Business men know that proper delivery wagons and good paper are worth all they cost. OLD HAMPSHIRE BOND “Look Jor the Water Mark” is certainly good paper. We do not know of better for commercial use. Write us on your present letterhead for the Book of Speci- mens, showing Orv Hampsnire Bono in white and fourteen colors, printed, lithographed and en- graved on letterheads, checks and other business forms, or ask your printer for it. Hampshire Paper Company ‘The only paper makers in the world making bond paper exclusively South Hadley Falls, Massachusetts GENTLEMEN Who dress for style, neatness and comfort wear the improved BOSTON THE RECOGNIZED STANDARD <A The Name is stamped on cvery LIES FLAT TO THE LEG-NEVER SLIPS, TEARS NOR UNFASTENS Sample pair, Silk soe., Cotton ase Mailed on receipt of price BOSTON, MASS., U.S.A. ALWAYS EASY GARTER Gul CUSHION BUTTON GEO. FROST CO., Makers . A-B-C of Quality There is no more reason or advantage in purchasing non- descript traveling equipment than in purchasing nondescript clothing; a guarantee concerning the things that do not appear on the surface is as important in one case as in another. The Abel & Bach mark is recognized as an indication of honest value and thorough satisfaction. A wonderfal ald to traveling convenience and comfort Is.a fitted sult case, The cut shows our No. 102, made of tho highest quality Black Wal dzes all etitcbed and strony ring handle. It ts lined throughout with an extra fine grade of silk, the fittings being of the best sterling silver of beautiful and exclusive design. Price $66.75. Our book ‘Tips to Travelers’? shows many articles of travel- ing equipment and aids to traveling comfort manufactured by us. Sent free on request. The Abel & Bach factories are foremost in the production of practical novelties and of well made standard articles of traveling equipment. Abel @ Bach Company Milwaukee, Wis., U.S. A. Largest manufacturers of travel- ing equipment in the world. Chicago Salesrooms 46 and 48 Adams St. Republic Bldg. comicbooks.com