Life, 1907-03-07 · page 52 of 52
Life — March 7, 1907 — page 52: what you’re looking at
What you’re looking at
This is primarily **advertising**, not satire. The George N. Pierce Company is promoting their new factory for the "Great Arrow" automobile, using Life magazine's March 7, 1907 issue as a platform. The page shows an early 1900s touring car and an aerial factory photograph, accompanied by corporate boasting about manufacturing efficiency and quality control. The text emphasizes American engineering and workmanship—claims that they've spent years perfecting a car "for American conditions" and now possess a factory capable of maintaining consistent standards. The "epoch in motor car building" language reflects genuine enthusiasm about industrial progress during the automobile's rapid commercialization. Rather than mocking the company, Life's inclusion suggests either paid advertising or genuine editorial interest in manufacturing innovation. The extensive dealer list at right indicates Pierce was a significant automotive manufacturer of the period, though the company is largely forgotten today. This represents early automotive advertising's appeal to both technological pride and consumer confidence.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
March 7, 1907 ee becersme Fe aes ea “ rp + Benne d diet Sloe. ta \ epoch in motor car building. This is the most complete factory devoted to the construction of automobiles in the world, and in some respects the most complete factory of any kind in the world. It has been planned to enable good workmen to do their best work. It will enable us to build a great many Great Arrows as carefully as PIERCE DEALERS in the old factory in the past we have built a few. " It is a factory that multiplies the efficiency of the best selected corps of workmen in the automobile world. We have spent the years that have passed in producing an American car for American con- ditions so carefully made that it would cover the greatest amount of mileage with the least number of adjustments, and now we have built a factory capable of keeping up the standard of the cars. \ ‘HE completion of the new factory in which Great Arrow cars will now be made marks an The new Great Arrow Factory is but two miles off the main line from awe q 4 New York to Buffalo. Every owner of an automobile and everyone interested in automobile construction is invited to visit this model plant. The George N. Pierce Company >: aan ( Buffalo, N. Y. Dohe 2a Wall St, ting’ Texas Automobile Co. ‘ 614 Milam St, F es 1 comicbooks.com