Life, 1907-03-07 · page 51 of 52
Life — March 7, 1907 — page 51: what you’re looking at
What you’re looking at
This is primarily a **bathroom fixtures advertisement**, not a political cartoon. It promotes "Standard" brand porcelain enameled ware manufactured by Standard Sanitary Mfg. Co. of Pittsburgh. The illustrated scene depicts a woman in a bathroom with a bathtub, pedestal sink, and fixtures—presented as the epitome of modern home sanitation. The decorative border features cherubs and ornamental elements typical of early 20th-century advertising design. The advertisement emphasizes the product's hygienic superiority: one-piece construction without crevices that could harbor impurities, snow-white surface preventing dust accumulation, and durability. A caution section warns consumers against inferior substitutes, instructing them to verify the "Standard" trademark and "GREEN and GOLD" guarantee label on fixtures. The ad includes pricing ($445.50 for the displayed setup) and lists multiple showrooms across major American cities plus London. There is no satire or political commentary—this is straightforward product marketing typical of Life magazine's commercial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
OUR bathroom equipped with “Statdard” Porcelain Enameled Ware is an absolute guarantee of perfect sanitation in the home. 4 Wherever “Standard” Ware is installed hygienic conditions and immaculate cleanliness follow. QlIts one-piece construction, without joints or crevices, insures immunity from the accumulation of impurities. : Its snow-white surface prevents the adhesion of dust and dirt. Its iron strength and china smoothness are an assurance of life-long service and make it the most economical ware to install. Our Book, “MODERN BATHROOMS,” tells you CAUTION: Every piece of “Stasdard” Ware bears our how to plan, buy and arrange your bathroom, and illustrates many beautiful and inexpensive as well as luxurious rooms, showingthe cost of each fixture in detail, together with many hints on decoration, tiling, etc. It is the most complete and beautiful booklet ever issued on the subject, and contains roo pages. FREE for six cents postage, and the name of your plumber and architect (if selected). The ABOVE FIXTURES, No. P-23, can be purchased from any plumber at a cost approximating $445.50—not counting freight, labor or piping—and are described in detail among the others, “Staxdar®” ‘‘ GREEN and GOLD*’ guarantee label, and has our trade-mark “StardarS” cast on the outside. Unless the label and trade-mark are on the fixture it is not “Staxdart Ware. Refuse substitutes—they are all inferior and will cost you more in the end. The word “Staxdarf is stamped on all our nickeled brass fittings; specify them and see that you get the genuine trimmings with your bath and lavatory, etc. Dept. 34, Pittsburgh, U. S. A. Offices and Showrooms in New York: “Standard” Building, 35-37 West 31st Street London, England, 22 Holborn Viaduct, E.C, New Orleans, Cor. Baronne and St. Joseph Streets Pittsburgh Showroom, 949 Penn Avenue Louisville, 325-329 West Main Street Cleveland, 208-210 Huron Street Press of Nevticiy Mrotyers, New Fork comicbooks.com: