Life, 1907-03-07 · page 16 of 52
Life — March 7, 1907 — page 16: what you’re looking at
What you’re looking at
This page contains **no cartoons or satire**—it's primarily a collection of product advertisements typical of early 20th-century magazines. The ads promote: - **Williams' Shaving Stick**: Emphasizes comfort and safety over "ordinary soap," appealing to gentlemen's grooming standards - **Boston Garter**: A men's garter with a "cushion button clasp" that "lies flat to the leg—never slips," marketed as the "recognized standard" - **Old Hampshire Bond**: Premium paper stock, distinguished from cheap "wood-pulp" newspaper stock, positioned for letters and business correspondence meant to last - **Scotch Whiskies**: Two brands sold by G.S. Nicholas & Co. The implicit social messaging reflects **Edwardian-era values**: men of means and refinement deserve quality products—better grooming supplies, reliable clothing accessories, and durable stationery befitting correspondence. The advertisements assume a prosperous male readership concerned with appearance, respectability, and permanence.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
It’s a Wonder That any man is willing to endure dis- comfort and danger of ordinary soap or ordinary shaving soap, when he can enjoy the comfort, luxury and safety of Williams’ Shaving Soap. The soap represents the accumulated skill and knowledge gained in nearly three-quarters of a century devoted almost exclusively to making perfect Sha- ving Soaps. Williams’ shaving Sticks and Shaving Cakes sold Send 4 cents in stamps for a stick oracake of Laxury Shaving Enough for so shaves.) Address THE J. B. WILLIAMS COMPANY Department A GLASTONBURY, CONN. t for Williams’ Jersey Cream Toilet Talcum Powder and Toilet Waters Soap, trial Ask your di G.S. NICHOLAS & CO. Sole Agents, New York Cheap wood-pulp stock is good enough for the newspaper that lives but a day. Books live longer and require better. Letters are often preserved for a lifetime, and need | the best paper obtainable. That OLD HAMPSHIRE BOND! “Look for the Water Mark" GENTLEMEN Who dress for style, neatness and comfort wear the improved BOSTON GARTER THE RECOGNIZED STANDARD BVA The Name is .. stamped on every loop— is good paper for commercial stationery is the testi- | mony of discriminating business men—many of them have told us it is the best. ; Prove this for yourself—have your printer show you the OLD Hampsuire Bonn Book of Specimens, or, better still, write us for a copy. It contains Suggestive specimens of letterheads and other business forms, printed, lithographed and engraved on the white and fourteen colors of Quo Hampsnire Bonn. Please write on your oresent letterhead. The HAMPSHIRE PAPER COMPANY LIES FLAT TO THE LEG-NEVER SLIPS, TEARS NOR UNFASTENS Sample M F. Silk soc. Coton ase. Loa receipt of price GEO. FROST CO., Makers BOSTON, MASS., U.S. A. ALWAYS EASY The only paper makers in the world making bond paper exclusively SOUTH HADLEY FALLS MASSACHUSETTS comicbooks.com