Life, 1907-02-07 · page 37 of 52
Life — February 7, 1907 — page 37: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not satire or political commentary. Standard Sanitary Manufacturing Company is marketing porcelain-enameled bathroom fixtures to homeowners. The image shows a cutaway bathroom scene with women and children using the fixtures, framed by decorative classical elements (urns, cherubs). The ad emphasizes **sanitation and hygiene** as selling points—key concerns of the early 20th century when indoor plumbing was becoming standard in middle-class homes. The text appeals to women as household managers, associating the product with "domestic health" and "pride of possession." It also warns against counterfeits, instructing buyers to check for the "Standard" trademark and label. The ad offers a free 100-page booklet on bathroom planning and design, suggesting this was a period when bathroom renovation was becoming a significant home improvement decision. **This reflects the era's marketing strategy of linking consumer goods to modern sanitation and respectability.**
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Every woman in the home comes under the influence of snowy white ‘Stardard’ Porcelain Enameled Ware Its absolute sanitation makes it impervious to the accumulation or absorption of dirt and is a constant guarantee of domestic health. The pride of jossession and satisfaction of daily usage alone repay the cost of instal- \atian, and its indestructibility makes it the most economical bathroom equipment you can install. Our Book “MODERN BATHROOMS" tells you how to plan, buy and atrange your bathroom, and illustrates many beautiful and inexpensive as well as luxurious rooms, showing the cost of each fixture in detail, together with many hints on decoration, tiling, ete. It is the most complete and beautiful booklet ever issued on the subject, and contains 100 pages. FREE for six cents postage, and the name of your plumber and architect (if selected). The ABOVE FIXTURES, No. P-26, can be purchased from any plumber at a cost approximating $101.00—not counting freight, labor ot piping—are described in detail among the others. CAUTION : Every piece of “Standard Ware bears our “Standard” ‘Green and Gold’ guar- antee label, ana has our trade-mark “Standard” cast on the outside. Unless the label and trade- mark are on (be fixture it is not “Staxderd” Ware. Refuse substitutes—they are all inferior and will cost you more in the end. The word “Standard is stamped on all our nickeled brass fittings; specify them and see that you get the genuine trimmings with your bath and lavatory, etc. Address Standard Sanitary M)fg.Co. Dept. 34, Pittsburgh, U.S.A. Paubursh Shownecme: 949 Peon Avenve eden: Encdends 37 FUR ee nee a Beinne and Si Sure eT ouinvile | 325-329 West Main Steet Cleveland: "208-210 Huroa Steet footy comicbooks.com