Life, 1907-01-17 · page 41 of 60
Life — January 17, 1907 — page 41: what you’re looking at
What you’re looking at
This is a **automobile advertisement**, not satire or political commentary. It promotes Rambler cars manufactured by Thomas B. Jeffery Company, based in Kenosha, Wisconsin. The page showcases four car models in two categories: two and four-cylinder vehicles. The "Rambler" brand name is prominently displayed in decorative lettering. Two vintage automobiles are illustrated—an open-air touring car (top) and a Model 25 with a canopy top (bottom). The advertisement emphasizes reliability and "steady service," highlighting technical features like the "new balance clutch," planetary transmission, and efficient cooling system—innovations that would have appealed to early 1900s consumers skeptical of automobile reliability. The ornamental borders and formal layout reflect typical period advertising design. This is a straightforward product pitch, not editorial content with hidden meaning.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
—7 The Car of Steady Service (ea =) Four Models—Two Types S) i The most efficient, reliable Two and Four-Cylinder \ , and accessible cars ever built, Construction Positively the leaders in their re- spective classes. Rambler Utility Cars Model 21—A Five-Passenger Touring Car with Detach- able Tonneau $1,350 Model 27—A } High Power Runabout. < Both equipped with the new Rambler unit power plant, comprising a double opposed motor, multiple disk clutch and planetary transmission entirely inclosed as a unit 08 with three-point support. NY) Two powerful touring cars with four-cylinder vertical motors, sliding gear trans- mission, and every feature that affords Reliability, Efficiency, Comfort and Convenience. In these models are too many new, but tried and proven features to attempt to enumerate them here. Those most readily appreciated are: The new balance clutch. The most convenient sliding gear ever designed. No noise or delay in changing gears. An efficient cooling system that can’t go wrong. Simple and reliable cardan joints, powerful construction that insures positive reliability. These are only a few; let us demonstrate the others. Model 25 Main Office and Factory, Kenosha, Wis. Branches: Boston, Chicago, Milwaukee, Philadelphia, San Francisco. comicbooks.com