Life, 1907-01-17 · page 20 of 60
Life — January 17, 1907 — page 20: what you’re looking at
What you’re looking at
This page consists primarily of **period advertisements** rather than editorial cartoons, reflecting early 20th-century product marketing. **Key Advertisements:** 1. **Williams' Shaving Stick**: Promotes soap by warning of dangers from impure shaving products, claiming they can "poison the system" through facial pores—reflecting era-typical health anxieties about hygiene. 2. **Prudential Insurance**: Uses emotional appeal, depicting a widow and fatherless children. The message: a man ("your friend") delayed purchasing life insurance, saying "some other time," but couldn't control when death came. It's a cautionary pitch urging immediate action. 3. **Egyptian Deities Cigarettes**: Implies exclusivity by claiming use in "exclusive clubs" among "critical smokers." 4. **J. & F. Martell Cognac**: Standard spirits advertisement emphasizing age and authenticity (Founded 1715). The Prudential ad is most notable for its **social commentary**—it assumes male breadwinners and female dependents, and exploits guilt about family protection to drive sales. This was common early insurance marketing psychology.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Shaving Williams *sren MAN who shaves every morning applies a lather to his face and scrapes that face 365 times ayear. When one application of a mustard plaster is felt a con- siderable depth below the skin, W you can realize how bad for the face an impure shaving soap is. The least that an impure soap will do is to render the face rough and sore. The great danger is that it will poison the system, working through the open pores of the moistened and sensitive face. The safeguard is to use Williams’ Shav- ing Soap every day in the year, because it is pure, soothing and emollient. Williams’ Shaving Sticks and Shaving Cakes sold Send 4 cents in stamps for a Williams’ kk or a cake of Luxury Shaving Soap enough for 50 shaves. duddress The J. B. WILLIAMS COMPANY Dept. A, Glastonbury, Conn, London Paris Berlin sidney "The only kind that won't Smart or dry on the face ” Pg RMAS THE” A ; 1S 1S 5 STRENGTH OF ° ii GIBRALTAR \t Your Time” You are strong and well now, and business is good, and you don’t really see why you should bother about Life Insurance \ just yet. { But others see. The little mother in black, with her three | children, the family of a man you once knew, would find it very convenient just now, to have a few thousands of insur- ance money to tide her over until she can learn how to earn her living. He, your friend, before he left, said more than once that he would take out insurance—‘*some other time.’” But he couldn’t control the time. Nor can you. Better write now for facts about the policy you would like. Write The Prudential to-day. It has every good kind. The Prudential |. Insurance Company of America Incorporated as a Stock Company by the State of New Jersey JOHN F. DRYDEN, President. Home Office: NEWARK, N. J. i Dept. 0. The men who smoke them, and the places where you find them—these are the truest tests of cigarette quality. EGYPTIAN DEITIES CIGARETTES represent the highest standard of excellence ever obtained. ‘They are invariably frst choice in the most exclusive clubs and among the most ctitical smokers. No. 1 Size 10 for 35c. No. 3 Size 10 for 25c. S. ANARGYROS, Mfr., 111 Fifth Ave., N.Y. Egyptian Scenes—The Collossi of Memnon at Thebes & F. MARTELL (Founded 1715) FINE OLD LIQUEUR BRANDIES GENUINE OLD BRANDIES MADE FROM WINE Sole Agents G.S. NICHOLAS &CO. New York comicbooks.com