Life, 1906-12-27 · page 32 of 33
Life — December 27, 1906 — page 32: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not political satire. Colgate promotes its new "Shaving Stick" as a modern innovation replacing traditional shaving soaps and tools. The page features testimonials from satisfied customers across various U.S. cities (Boston, Scranton, Harrisburg, etc.), emphasizing the product's superiority. The central image shows the stick alongside traditional shaving containers, labeled "A Triumph of Modern Chemistry." The key marketing angle appears in the lower box: "Break Away From Prejudice"—targeting men who cling to old-fashioned shaving methods. The copy urges customers to discard "old-fashioned tools" in favor of this modern convenience. This reflects early 20th-century consumer culture's embrace of scientific progress and convenience products. The testimonials use a marketing technique (customer endorsements) that creates social proof of the product's quality and effectiveness.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Perfection of Shaving Comfort and Pleasure COLGATE’ SHAVING STICK MAKES COUNTLESS FRIENDS LIKE THESE 126 State St., Boston, Mass. “T have used the Shaving Stick of another make for several years; but judging from the little I have used of yours, it is far superior.” N. A. Morison. 305 Lackawanna Ave. Scranton, Pa. “Your Shaving Stick is better than the soap I thought bea.” Louis Conrad. Tannersville, N. Y. “I prefer shaving myself and have not known the luxury of a good shave until I com- menced using your Stick.” W.E. Simmons. ff foo ey CSHAVINGSTICK € (ormurcent) 3 \ A TRIUMPH OF MODERN CHEMISTRY 243 3rd Ave., N.Y. “You have the finest Soap I have ever used. When I am finished with my shave my face is as smooth asthe paper I am writing on.” W. L. Geller. Cambridge, Mass. “There seems to be magic in your Soap, when applied to my bristles.” y W.H. Dunning. | Quinton, Va. “For 30 years I have used Soap ina mug, henceforth your Stick shall assist me every time | shave.” R. I. Bartlett. Connell Bldg., Scranton, Pa. “I regret that your ‘Shaving Stick’ ‘was not called to my attention years ago. It not only improves the sanitary condi- tion of the shaving outft, but the high quality of your Soap leaves the skin in a smooth and healthful condition.” Thos. J. McGuire. 221 Boas St., Harrisburg, Pa. “For many, many years | used ‘the only kind that won't smart or dry on the face;’ but it often did ‘smart’ on my face. A year ago I sent fora sample of your ‘Shaving Stick,’ and | want nothing bet- ter for my use.” ; Wm. L. High. [4 BREAK AWAY FROM PREJUDICE Thoughtful men are finding Colgate’s better than the Stick they thought was best. Buy To-day, it pays to throw away Old-fashioned tools Send 44s. for trial STICK in handsome NICKELED box. Colgate & Co., Dept. 6, 55 John St, N. Y. Veresn of Revetely Brothers, Mew Fork comicbooks.com