Life, 1906-12-27 · page 31 of 33
Life — December 27, 1906 — page 31: what you’re looking at
What you’re looking at
This page is primarily a **book advertisement section** paired with a **beer advertisement**. The left column lists recently published books from various publishers (typical for *Life* magazine's literary coverage). The dominant image is a **P.B. Ale advertisement** featuring a rotund, jolly character in period clothing with the slogan "Oh be Jolly." The ad copy emphasizes the product's purity, American heritage, and eighty-five years of brewing tradition—common marketing claims of the early 1900s. The smaller text snippet titled "Charm of Uncertainty" is a humorous society column quoting the *Washington Star*, joking about automobile ownership's unpredictability (arriving late to dinner or early to the hospital). This reflects the novelty and danger of early automobiles. **Context**: This appears to be from the early 1900s when *Life* combined literary reviews with advertisements. The beer ad's emphasis on "American Success" and traditional brewing reflects pre-Prohibition marketing strategies.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Bl bel bs i Books Received Ss , by Victoria Cross. (Mitchell Kennerley, $1.50.) dom Rhymes and Odd Numbers, by Wal- ace Inwin. (The Macmillan Company. 81.50.) A Sentiment in Verse jor Every Day in the Year, by W. L. Sheldon. (S. B. Weston, Phila- delphia. soc.) The Babies’ Hymnal. (A. C. McClurg and Company.) Three Plays Jor Puritans, by Bernard Shaw (Brentano’s.) History oj the United States, Vol. VI and VII, by J. F. Rhodes. (The Macmillan Company. The Golden Goblin, by C. Dunham. (The Bobbs-Merrill Company.) In the Fire oj the Heart, by Ralph Waldo Trine. (McClure, Phillips and Company.) Great Fortunes, by J. W. Jenks. (McClure, Phillips and Company.) The Religion oj all Good Men, by H.W. Garrod. (McClure, Phillips and Company.) The Viper of Milan, by Marjorie Bowen. (Me- Clure, Phillips and Company.) Through the Gates of the Netherlands, by Mary FE. Waller. (Little, Brown and Company Through Darkness to Realization, by Wilson. (R. F. Fenno and Compa Chatterbox. (Dana, Estes and Company.) The Gates of Death. (G. P. Putnam's The Philosophy oj Goethe's Faust, by Thomas Davidson. (Ginn and Company. 66c.) Lynette and the Congressman, by Mary Farley Sd Sanborn. (Little, Brown and Company, Boston. $1.50.) Sir Galahad of New France, by William Henry | Johnson. (Herbert B. Turner and Company, = n) . (Reg. U.S. Pat. off) Miss New York, by Edmund Blair Pancake. (R. F. Fenno and Company. $1.50.) Fairy Stories Retold jrom St. Nicholas. (The | Century Company.) Diverting History of John Gilpin, by m Cowper. (Houghton, Mifilin and Com- Willia pany. So.75.) he Young Folks’ Cyclopedia of Persons and Place, by John Denison | Champlin. Fifth edition revised. (Henry Holt | and Company. $2.50.) A Whimsey Anthology, collected by Carolyn & Wells. (Charles Scribner's Sons. $1.25.) Mr. Pickwick's Christmas, by Charles Dickens. With pictures by Alfred Henry Williams. (The rae ted by Baker and Taylor Company. $2.00.) Pretec Co. Boston Historic Hadley, by Mice Morehouse Walker. “toda fsa wacen (The Grafton Press. $1.00.) Dale on Conary The Pets, by Henry Wallace Phillips. (Me- 163 Doane St'New Clure, Phillips and Company.) annhauser, translated into English verse by Oliver Huckel, (Thomas Y. Crowell and Com- Drink P. B. Ale pany.) . If you are an ale drinker and know that good, pure ale gives strength as well Charm of Uncertainty as satisfaction to the man who drinks it, then drink P.B. Only pure malt and “T! 2RE is a lot of excitement in running an] hops go into the brew. Eighty-five years’ experience goes into the brewing. automobil id the cheerful citizen, It's an American Success recognized and patronized by every lover of good ale. d the man who smells of gaso- —_— it gives life the charm of uncertainty, You IN BOTTLES OR ON DRAUGHT never know whether you are going to be late for Brewed at BUNKER HILL BREWERIES, Boston, Mass. dinner or early at the emergency hospital.”— Washington Star. comicbooks.com