Life, 1906-12-06 · page 43 of 64
Life — December 6, 1906 — page 43: what you’re looking at
What you’re looking at
This page is primarily a **cigarette advertisement**, not political satire. It features Makaroff Russian Cigarets and includes testimonial letters from satisfied customers—including a War Department official and a U.S. Navy officer—praising the product's quality and lack of unpleasant odor. The advertisement emphasizes that these are premium imported Russian cigarettes, positioned as superior to common Egyptian varieties available in America. The manufacturer uses endorsements from military figures to establish credibility and prestige. There is **no political cartoon** on this page. The only visual elements are decorative Russian imperial eagles on the letterhead and product packaging images. The content is straightforward commercial promotion typical of early 20th-century advertising, when testimonials from authority figures were standard marketing practice. The page represents a historical moment when Russian products held exotic cachet in American markets, before geopolitical tensions made such associations problematic.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
| MAKAROFF RUSSIAN CIGARETS War Department Oromar orrice rr, mon va. Sir: The Makaroff Special Cigarettes were beyond my utmost ex- ectation: nd were, in fact, the finest cigar- ettes I have ever smoked, and I have smoked nearly every Turkish and F cigarette for sale United States. I shall place another order with you soon. Very respectfully, P. C. PeTersE: Norfolk, Conn. Tam very much leased with the Ma- larott Special C rette. I like it par- ticularly because of the cleanness of the smoke. The throat and roof of the mouth are not parched after smoking. The Maka- roff is a complete con- trast to the numerous brands of so - called Egyptian cigarettes which leave one wih an inextinguishable thirst. All my friends agree that they had not before appreciated the possibilities of cigarette making. Henry R, Sutpsan. Cleveland, O. Am — tremendously delighted with the cig- arettes. My friends who have tried them equally enthu Yours ve F.t U.S. S. PRAIRIE Navy Yard, Boston, Mass. Dear Sir: At this first opportunity I wish to say that it would be putting it mildly to statethat I was pleased and satisfied with the “Makarofis.” I shall feel grateful toward you for the introduc- tion of them on the market, as should €very one who appre- Giates good cigarettes. Respectfully, P. A. Norturup, truly, Terric Cigarets | Smoke Makaroffs and Be Glad. Send Them to Your Friends and Make Them Glad My enthusiasm over the: knowledge of them and Tam a crank on the subject smoke for twenty years. When I talk about smoke I am talking from the and mine, as smoke cranks —and not as a manufacturer. Tam a smoker first and 2 manufacturer afterward. facture of these goods strictly because the only way to be sure that my feends and to be supplied with them regularly. If you know anything about the uncertainties of importing from Russia, you know I speak facts. Lam now extending the sake of Makarof Russian Ci arets to my other friends—the ones T haven't seen, but © fare my friends just the same, because they like’ the good things of life as I do. Nearly every box of Makaroff Ru friends for me. 1 sek cigarets is due entirely to my Cigarets in general, T have been a crank on Note this particule ‘These cigarets fi apartments no trace of the odor I defy anybody who ap- ject to the odor cigaret odor is usually associa: proves the odor of of these cigarets. (You koow what the usual good smoke to Another thing — you can smoke these cigarets day in. that nervousness or ill feeling miliar with as a result of ordi- nary cigarct smoking. This is straight talk and I mean it ‘These cigarets won't hurt you and you owe it to yourself to find it out for and day out without any which most smok myself were going fe packed in eedar boxes, one hundred to the box—done up like the finest cigars. Your Own Monogram in gold will be put on your cigarets just as soon as you have tried them out and want them re 1 will gladly send you full information arets, but talk is dea} and dumb compared with actually ‘Smoke is the final test. My Offer Send me your order for a trial hundred of the size and “Try the cigarets—smoke the full hundred If you don’t like them say so and your money You need not trouble to return I will ‘take my chances on your givin any you don't want to some one who will like them a who teil order more T Knew that American conn follow Europeans in recog in smoking quality of Russia If you wish to enjoy cigarets at their in Cigarets discovers fail to get a hearty nds 1 get 1 keep. hat’s why L can afford to jake all the risk of pleasing you, bout these cig- smoking them. Makaroff Russian Cigarets are offered to connoisseurs (an- . other name for cranks) on the basis of smoking quality ‘They have got to please you, as a particular smoker, better than anything you have ever smoked before, of 1 don't y are made of pure, clean, sweet tobacco, the finest and highest priced Russian’and Turkish growths blended scientifically by our own Russian blenders. Russians are the only real artists at cigaret blending—don’t xalue you prefer will be instantly. returned any of the cigarets igarets are blended. made and aged as old wines are by men with traditions of quality to live up to—mea i lives at it and who have generations -xperience back of th very cigaret is made by hand. T pass personally on the smoking of every lot of tobacco blended. We use the thinnest paper ever put on a cigaret olsseurs would be quick to the absolute super My sales prove it. best, without injury Town sense of refinement or that of your friends. tear out the coupon now, and get acquainted with real cigaret quality. before packing Special to Dealers Tam spending a large appropriation cach month in magazine advertising to emphasize the quality of in every town of importance as distributer, and to such I will furnish Makaroffs packed in boxes of ten and turn over a good business, established and growing. these cigarets. Tywant one fir: THE MAKAROFF COMPANY OF AMERICA (G. NELSON DOUGLAS) 95 MILK STREET, BOSTON. MASS. SUITE 8 PDraw a circle around the price indicating your selection Find enclosed remittance for $ _in favor of G. Nelson Douglas for which hundred $2.00, $3.00, $4.00 per 100. please send me, prepaid, Pt Bess cigarettes of size and value indicated CZAR SIZE Drkscey Tues $ $2.50, $4.00, $6.00 per 100 ds also made in ladies size. Prices on application MAKAROFF RUSSIAN CIGARETS The Record-Appeal tuomaron, mcm. Dear Sir: Maka- roff special cigarettes are incomparable. I can say but little about them because they are so far superior to any other cigarettes I have ever smoked. I have placed my order with the sceretary of the house committee. Yours truly, T. M. Sawye: AMERICAN SMELTING AND REFINING CO. 71 BROADWAY new YOR. DANIEL GUGGENMEIM PRESIOENT Dear Sir: 1 have n using Makaroff arettcs for some time past, and have enjoyed smoking them in every instance. Yours truly, M. Ropert Gu 4.0. 44.M Comment Co. IRON WORKe, NEW YORK Dear Sir: Thanks for promptness and the rare treat of an abso- lutely good cigaret. Please send by’ re- turn mail one hundred Makaroff Royals, “Czar” size, as per circular mailed me. Yours very truly, W. S. Fower. 841 FOURTH STACET MILWAUKEE, WIS Sir: The Makaroff Special Cigarettes you sent me some time ago exceed anything I ever smoked. It is very gratifying to know that itis possi- ble to obtain cigarettes in America which it is a real pleasure to smok Wishing you all the success you deserve, I remain, Sincerely yours, Saw. F. Hirtz. comicbooks.com