Life, 1906-11-29 · page 23 of 28
Life — November 29, 1906 — page 23: what you’re looking at
What you’re looking at
This page is primarily **advertisements and industry commentary**, not political satire. The main content includes: **Advertisements:** Jenner & Company (real estate), Chicago, Milwaukee & St. Paul Railway's "Overland Limited" train service to California, Mellin's Original London beverage, and Old Crow Rye whiskey. **Editorial commentary:** A lengthy column (titled "The Publisher and Retailer") critiques the failed launch of *Ridgway's* magazine. The author—presented as "Old Dad"—mocks the publication's collapse despite heavy advance promotion. He notes the magazine failed to meet expectations, predicting poor circulation and comparing its failure to *Watson's Magazine* and *Smart Set*. The piece uses sarcastic humor about magazine publishing failures. The satire here targets **failed business ventures and inflated advertising claims** rather than political figures. It reflects early 20th-century concerns about magazine industry competitiveness and the gap between promotional hype and actual product quality.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ETRE JENNER & COMPANY | Undivided Estates Exclusively 55 BROADWAY, NEW YORK Telephone 4030-4031 Rector + + Cable Address “demmloan”™ UNDIVIDED ESTATES WWE desta at ae ¢ interests, includiog Nerted ut cont letests. swtiject to Iie estate of payable at fl Arrange advances fe security of such interests upoa moderate terms and at legal faterest ‘Our facilities for banding such proposals are adequate for any requirement. In planning a journey to the Coast the route of travel is the one important consideration—one upon which depends the many little comforts and conveniences thut go to make up a pleasuteble trip. Select the right train on the right road and the fullest measure of. satisfaction is assured before you start. This train is The Overland Limited on the Chicago, Milwaukee & St. Paul Ry. Composed entirely cf highest-class equipment, with electric lighting throughout. Handsome observation parlor and unsurpassed sleeping and dining service are among the luxuries enjoyed most by patrons of the Chicago, Milwaukee and St. Paul Railway From Unioa Passenger Station, Chi- cago, § p.m. daily. Tourist Sleep- ers at 10.25 pm. Infor- mation and booklets upon request to F. A, Miller, | Lee || melee ir Bharat P fa [SIDE teresting than outside. is thus summed up in pa ippant writer in an interesting paper called Publisher and Retailer. The letter is supposed to be written by Old Dad to the in Tail Holt ‘The town is still full of amaze over the Ridgway fiascy—for most colossal fizzle "t find ev The m by an acu nd slan al publishing wor .n who thinks it Wo nd Lord knows that is little enough. paper fallen so far short of the standard promised by its advance announcements, Nota man connected with the publishing ness but expected to find in the new Ridgway's a paper he feally have to read regularly. The preliminary adver tising had filled evtry one with a belief that the ew journal woul] be a power to be reckoned with from the first number it proved to be the trillingest thing ever put oa market mn the price—at any price [might almost say. As | If it continues on the plane cogate circulation will not run to ch of the fourteen cities of its simulta If itis revolutionized into a paper worth while th before them to get the public in than they would have if they were to start another iy new periodical. [bet you could not'sell a copy of the later numbers to any man that bought the first. Tell me, Hl ? How copies 0 a sell anyhow ? le was y connected with tal public passed it up ance that it was the fat £ Watson's Magazine— 1 judgment for some $t.909. not give the poor man the magazine—that Watson's has been an Ther is | Thope the ec woukd m magazine. The fiction was all right. Fst appeal for the Watson radicals. “The man respon sible for the combination of Watson and the Smart Setly stories ‘one magazine should go on exhibition. He is a and men would go miles to have a look at him. ‘The are Book is going to come out on the twenticth of the month hereafter instead! of the tenth—I suppose th: give the editor a chance to be more timely in his choosing of the has-beens of keep the news on three of the four corners of Twenty-third Street and ‘Bat ane on the other corner) nad Man's Magazine docs not take hold that those w ht number one went trike when number two was offered them. Curiosity led them to-sam- ple ane copys" ne! nore” was the decision of everyone. T would toxee the had in his lunar optic when he sent umber one of Woman to the printer fn mY posession, g her to other Honest any other publi set out alter. “That makes three jokes A about a moath—Ioman, happen very often in the mahi Ihe though, that one of the standard magazines s thoughts over a plan to throw a big and fine new weekly into the field and attempa Co gain success where the exher ach inglorious failure. [sure would like to see them try it. They have a powerful lot of money (a lot of money is powerful all right)and I think could makea successofa stranght out National Weekly, which we have pot got, Collier's sul heading to the contrary notwithstanding. If the new plan ‘out and a great new weekly blooms in the spring. of before. y will have something worth while to show to s. CL know what the p of it will be, but Tdassent mention it even in a letter to my own kin for fear it should leak out, and if it did the man that told me would never tell me more of the secrets he has been loading me up with all this last year since I became a ¢ Work. Delineator: McClure's combination exer. Can you imagine a man who could, d two of the magazines living with a woman fee not. T mich the World's Werk and Delineator were concurrently of the daughters of an American man of letters has literary gifts, and also, as a story in the Boston Transcript shows, a genius for critical biography. She had had her first pocm accepted by and was ex maga- she sa “there will be two conceited persons in the family.” TIT) Soap ony jews of literary matters are often more IFFERS from all other stouts. It is smoother, more creamy, yet lighter, with no sourness, he first and ONLY stout adapted to our climate, Above all, it is more Palatable and Beneficial FACSIMILE OF LABEL REDUCED. 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