Life, 1906-11-01 · page 56 of 56
Life — November 1, 1906 — page 56: what you’re looking at
What you’re looking at
This is primarily a **cigarette advertisement** for Makaroff Russian Cigarets, disguised as editorial content in Life magazine (November 1, 1906). The page features testimonial letters from satisfied customers—presented as genuine correspondence but actually marketing copy. These praise the cigarets' superior quality and lack of odor compared to competitors. The customers include businessmen, insurance company officials, and government workers, lending false credibility. The "Thanksgiving" framing suggests these Russian cigarets represent a refined choice for discriminating smokers—positioning them as luxury goods for the elite. An offer for personalized monogramming adds exclusivity. This represents **early 20th-century advertising deception**: blending paid promotion into editorial space without clear disclosure, using fake testimonials, and appealing to class aspirations. Modern readers would recognize this as misleading advertising that would now violate FTC regulations.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Sally) LE Sey MAKAROFF RUSSIAN CIGARETS AMERICAN SMELTING AND REFINING CO. 71 ROADWAY NEw YORK Dear Sir: 1 have been using Makaroff Cigarettes for some past, and have enjoyed smoking them in every instance. Yours truly, Ropert Guccesient ea: fount STACY MILWAUKEE, WIS. Sir: The Makarc Special € sent me some time ago nything Lever ying to know that it is possi- ble to obtain cigarettes in America which it is a real pleasure to smoke. Wishing you all the success you deserv remain, Sincerely yours, Sau. F. Het New York Life Insurance Company Bay State Branch Ofce Beston, Mass, Dear Sir. time ago, received. 1 wish to tell you that they were the finest cigarettes [ have ever smoked. They met with oy approval in every respect. Yours very truly, Harry R. Leicnton, C: .. The Record-Appeat Woincron, mien. Maka- rofl special cigarettes are incomparable can say but litt! them because they so far superior to any other cigarettes T ha: r smoked, I 1 placed my order with the secretary of the house committee. Yours truly, T. M. SAWyER. Reece = The Smoker’s Thanksgiving begins with his first box of Makaroff Russian Cigarets Made by Connoisseurs—for Connoisseurs—sold on merit alone —these cigarets are now the choice of those who discriminate These cigarets T admit 1 hea < no trace of the olor : a erank on su 1 defy anybody who Whea 1 talk ab Tam s af xl smoke to object to the odor 7) g— you can hese cigarets day in thout any of th nusness of ill fecling result of e ‘The cigare cedar boxes, the box—done up like the finest cigars 6“ Your Own Thanks ! Monogram in gold will be put on your for the rare treat of an Gigarets. ja have tried and want absolutely good cigaret” —writes W. S. Fowler of New York. af and dumb com= smoking The sentiment is echoed from Maine th ke is the final test. rs) an to Alaska and from Alberta to Albu- king quality alone They have got to ph . seengve? My Offer Why don’t YOU join? Sel me sour ondet for a , will be distantly returned. Yor rouble to retuen any of the cigarets. Twill take e by men with tr have spent their live of experience hack of the Every cigar ever put on a Special to Dealers appropriation each month i ertising to intr igarets Twant one first-class dealer in every of importance as distributer, and to such T car vera good business, es and growing. Write me THE MAKAROFF COMPANY OF AMERICA (G. NELSON DOUGLAS) 95 MILK STREET, BOSTON, MASS. SUITE 8 aa a | Find enclosed remittance for $ } | in favor of G. Nelson Douglas for which | 2 | $2.00, $3.00, $4.00 per 100 please send me, prepaid, hundred | A ITCH ‘Three Values Saas = cigarettes of size and value indicated | hereon. CZAR SIZE ree varie $2.50, $4.00, $6.00 per 100 Name Above blends also made in ladies size, Prices on application P.O... RUSSIAN CIGARETS Norfolk, Cona, Iam very much néased with ‘the off Special Ciga- rette. I like it 7 ticularly because of the cleanness of the smoke. The throat and roof of the mouth are not parched after smoking. ‘The Maka- roff isa complete con- trast to the n brands of gyptian c vhich leave an. inextinguishable All my that t cigarette n Henry R, to say that it would be putting it mildly to state that I was p' and satis! “Makaroffs, feel grateful you for the tion of them market, as everyone who ciates good Respec Am trem delighted with the arettes. My friends who have tried them are equally enthusiastic. Yours very truly, FT. Mrnricx War Departuent in fact, the fin ettes I have ever smoked, and I have smoked nearly every Turkish and Egyptian cigarette for sale in the United States. I shall place another order with you Up i Very respectfully, ‘B.C. PerEnsi comicbooks.com