Life, 1906-11-01 · page 55 of 56
Life — November 1, 1906 — page 55: what you’re looking at
What you’re looking at
This is primarily a **Santa Fe Railway advertisement** promoting train travel to California, not a political cartoon. The illustration depicts a romanticized "Old California"—a woman in elaborate Spanish colonial dress with a flowing shawl, representing the region's historical senorita and caballero culture. This nostalgic imagery contrasts with the text's main pitch: "California To-day" offers modern leisure (golf, tennis, automobile touring, luxury hotels) accessible via Santa Fe trains running from Chicago and Kansas City. The advertisement exploits early-20th-century tourism marketing that blended romantic historical imagery with contemporary amenities. The reference to the Grand Canyon and Petrified Forest as "en route" attractions emphasizes the journey's appeal beyond the destination. The "Harvey" mention refers to Fred Harvey's famous railroad dining service, a selling point for affluent travelers. The page is essentially commerce—selling California as an aspirational winter destination.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
was the land of gay caballeros and lovely seioritas, whose life was a lance and a smile and a tinkle of guitars—the land, too, of the Masons and the padres, California To-day Automobile touring, November to May, under sunny skies. Golf and Tennis, unhindered by inclement weather. Every day isa Juneday. Deep-sea fishing on the smooth Pacific. Surf bathing all winter long. Old Missions still to see—Mt. Lowe to climb—the Kite-Shaped Track and Catalina trips to take. Resort life at Coronado, Pasadena, Redlands, Riverside, Santa Barbara and Monterey. The fascinating cities of San Diego.Los Angeles,SanFrancisco. Luxurioushotels-none finer-increased capacity. Smallerhotels offering excellent accommodations at moderate prices. | The California of To-day is directly reached by the four daily trains of the Santa Fe—from Chicago and Kansas City to Los Angeles, San Diego and San Francisco. En route the Grand Canyon of Arizona-scenic wonderof | the world—the Petrified Forestand ancient Indian pucblos. Y Your train runs over an oil-sprinkled, dustless track, pro- tected by block signals. Your meals are served by Fred. Harvey. The California Limited Train of luxury and speed, for only first-class travel. Buffet-club-smoker, Harvey dining- car: also compartment, observation and drawing- room Pullmans. Write for rates and our travel books: To California Over the Santa Fe Trail,” and “Titan of Chasms.” Address Panenger Department ATCHISON, TOPEKA & SANTA FE RAILWAY SYSTEM MIT Railway Exchange. Chicago Or Santa Fe Agent at All the Way New York City. 377 Broadway Buffalo _ 220 Ellicott Sq. Bldg. Atlanta = _ 16 North Pryor St. Boston - 332 Washington St. Cleveland, 318Williamson Bldg. Minneapolis - -Guarasty Bldg. Montreal - 138 St. James St. Det =, 151 Griswold St. Des 2 = 406 Sixth Ave. Philadelphia - 711 Chestnut St. Cincinnati, 209 Traction Bldg. KansasCity - 905 Main St. Pittsburg - - 405 Park Bldg. St. Louis, 209 North Seventh St. Denver - 901 Seventeenth St. Nile comicbooks.com