Life, 1906-11-01 · page 52 of 56
Life — November 1, 1906 — page 52: what you’re looking at
What you’re looking at
This is primarily a **subscription promotion**, not political satire. Life magazine is advertising a premium offer to new subscribers. The image shows a romantic scene titled "An Old Love Song"—a sepia photogravure by C. Clyde Squires depicting figures in an intimate moment by a window. The scene appears sentimental and nostalgic, typical of early 1900s popular illustration. **The Hook:** Life promises subscribers who pay $5.00 annually (by February 1, 1907) will receive a large hand-printed version of this image (19x24 inches) suitable for framing—at no additional cost. The title "You Can Not Buy This Picture" is a marketing gimmick: the picture itself won't be sold separately, only given as a subscriber incentive. Subscribers could alternatively choose prints from a 127-drawing catalog worth $2.50. This reflects early 20th-century magazine business strategy: using attractive premium offerings to build subscription bases.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
a Drove 0 6. Clyde Squtren Copyright, 1994, Lite Pet SS SSS ta Cid Love Sing The size of the charming picture (of which this isa reproduction in miniature) is 104x15 inches. The large print is a sepia photogravure, plate marked. It is hand-printed on Exora steel-plate paper, 19x24, ready for framing. The Picture Will Not Be Sold But the large print will be delivered, carriage prepaid, to every new sub- scriber to LIFE at $5.00 a year, if we receive the remittance before February I, 1907. In place of “An Old Love Song,” new subscribers may, if they so prefer, select prints from our catalogue to the value of $2.50. The handsome little catalogue of LIFE'S PRINTS, with miniature teprodudtions of 127 drawings, will be sent to any address on application. PREMIUM DEPT., LIFE PUBLISHING CO.,17 W. 318 St, NEW YORKCITY comicbooks.com