Life, 1906-11-01 · page 18 of 56
Life — November 1, 1906 — page 18: what you’re looking at
What you’re looking at
This is primarily an **advertising page**, not satirical content. It features four period product advertisements from the early 20th century: 1. **Williams' Shaving Stick** — promises a smooth, non-irritating shave that won't feel uncomfortable all day 2. **J. & F. Martell Cognac** — luxury brandy from France, established 1715 3. **Boston Garter** — men's garters with cushioned clasps designed not to slip or tear 4. **Club Cocktails** — pre-mixed cocktails with a Thanksgiving dinner pitch, noting guests may expect quality drinks The page reflects **early 1900s consumer culture** targeting gentlemen with grooming, fashion, and luxury goods. The Thanksgiving cocktail ad humorously acknowledges that cocktail connoisseurship was becoming a social expectation. These ads normalize branded products and marketing language emphasizing reliability, comfort, and refined taste—typical of Life magazine's commercial revenue model during this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Williams’ ‘shaving Stick The morning shave ought to be as refreshing as the morning bath. If it isn’t—if it is the kind of shave that you “feel” all day—a poor soap is usually at the bot- tom of it. The smooth, creamy, emollient lather produced by Williams’ Shaving Stick makes the shave the most satisfying and most pleasant part of the morning toilet. “The only kind that won’t smart or dry on the face.” (thia erenyghere Send 4 ceased fot a Williams’ Shaving Stick, of a cake of Lux- Uury Shaving Soap, trial size, (Enough for 50 shaves.) Address The J. B. Williams Company Department A GLASTONBURY, CONN. London Paris. Berlin Sydney ‘Gan (Founded 1715) FINE OLD LIQUEUR BRANDIES GENUINE OLD BRANDIES MADE FROM WINE Sole Agents G.S. NICHOLAS 6CO. New York GENTLEMEN Who dress for style, neatness and comfort wear the improved BOSTON GARTER THE RECOGNIZED STANDARD BVA The Name is . stamped on every loop— CUSHION BUTTON CLASP LIES FLAT TO THE LEG-NEVER SLIPS, TEARS NOR UNFASTENS GEO. FROST CO., Makers BOSTON, MASS., U.S. A. ALWAYS EASY THE GUEST AT YOUR THANKSGIVING DINNER MAY BE A CONNOISSEUR OF COCKTAILS, SO DON'T SERVE A GUESSWORK KIND. CLUB COCKTAILS are always uniformly delightful to the discrimi nating palate—always smooth, subtle and exquisitely flavored—the only always good cocktail. CLUB COCKTAILS are carefully measure- -mixed, of fine old liquors and aged in wood to delicious flavor and aroma. ‘They’te always ready to serve—just strain through cracked ice. No trouble~ no disappointment G. F. HEUBLEIN & BRO., Sole Props HARTFORD NEW YORK LONDON comicbooks.com