Life, 1906-10-18 · page 28 of 28
Life — October 18, 1906 — page 28: what you’re looking at
What you’re looking at
This page is **primarily an automobile advertisement**, not a political cartoon or satire. It appears in *Life* magazine (dated October 18, 1906, based on the visible date). The ad promotes the Pierce Great Arrow Suburban, a luxury automobile manufactured by the George N. Pierce Company of Buffalo, New York. The image shows a side-view technical illustration of an early enclosed automobile with four cylinders, priced between $5,000-$6,250. The marketing copy emphasizes American engineering excellence and durability—claiming the vehicle requires fewer repairs than competitors and serves dual purposes as both a practical touring car and a "luxurious city carriage." This reflects early 1900s automobile marketing, targeting wealthy American men who could afford such luxury vehicles. There is **no apparent political satire or social commentary** on this page—it is straightforward commercial advertising typical of *Life* magazine's content during this period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Castes 18, 1996 The Pierce Great Arrow Suburban Four Cylinder. 28-32 H. P., $5,000; 40-45 H. P., $6,250 "THE PIERCE SUBURBAN is a development of the Pierce Arrow. In the Chassis of the Pierce Arrow, American conditions for successful automobile construction were intelligently grasped and competently met. The result was a touring car for American men to be driven over American roads a greater num- ber of miles with fewer adjustments and repairs than any other car. The Pierce Suburban is the Pierce Great Arrow Chassis with enclosed body. This car meets the dual want of the average American cat-owner—a dependable touring car and a luxurious city carriage in one and the same automobile. THE GEORGE N. PIERCE COMPANY BUFFALO, N. Y. Members o} Association of Licensed Automobile Manufacturers comicbooks.com