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Life, 1906-10-18 · page 27 of 28

Life — October 18, 1906 — page 27: what you’re looking at

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Life — October 18, 1906 — page 27: Life, 1906-10-18

What you’re looking at

This page contains several distinct elements: **Main Content:** A humorous anecdote about Mrs. Craigie (pen name John Oliver Hobbes), a noted American novelist. An editor recalls her talent for mimicry at a London dinner party. The joke: she recounts a silly aristocratic lady who received a letter from her husband postmarked Monte Carlo—revealing his infidelity while pretending to work in London. **Satire:** The humor targets empty-headed wealthy women and the pretenses of the British aristocracy. **Advertisements:** The page prominently features two product ads—Spencerian Steel Pens and Makaroff Russian Cigarets. The cigarette ad includes an unusually lengthy testimonial claiming these smokes don't irritate the throat or leave odors, distinguishing them from "ordinary" cigarets. **Minor Humor:** A brief joke about boiling eggs for three versus four minutes. The page is primarily **advertising disguised as editorial content**—a common early 20th-century magazine practice blending editorial and commercial material.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

A Plea for the Didionary ROOSEVELT, spare that book, Touch not a single bough; In youth it succored me, And I'll protect it now. T sat upon its pile A\t table when I ate; So came within my reach The dainties of each plate. Isat upon it, grown, Where letters’ feast w: So came within my g Strong Shakespeare's meat and bread. So prithce cut it not, Nor its dimensions-carve, For were its bulk reduced We all of us would starve. New York Sun. Some One Had Blundered EDITOR said of the late Mrs. Craigie, or John Oliver Hobbes, as the brilliant Ameri- an novelist was known “Thad the honor of dining with Mrs. Craigie during the London season at her beautiful house in Lancaster Ga She lived there in great axury with her father, who is a millionaire nist. Across the street dwells the Earl of Meath, the Marquis of Ailsa lives a few doors atove, while next door is the mansion of the Eartof Dunmore, a Scottish peer, whose servants al wear the Highland costume, with the kilt, hid and bare kne “Mrs. Craigie was a superb mimic. Mimicry, asshe had mastered it, is one of the fine arts. I remember well, that night at dinner, how she nimicked a silly, empty-headed little lady whose tusband, a lover of gaiety, was inclined to neglect bis wife. “Mrs. Craigie told us that this lady, while spending the winter in the country, said one day athe country post-office: “Dear me, what a silly mistake you post- cSce people have made.’ “How, madam ?? asked the clerk. “Why,’ she explained, with a titter, ‘here I have just gotten a letter from my husband, who orking hard in London, and the envelope 8 postmarked Monte Carlo.’”—Philadelphia CUSTOMER (to waiter): I thought I told you to boil the eggs for four minutes. Here you ~ave been twelve minutes at it. Water: But you ordered three eggs, si Bee Vivant, Made of the best steel by expert hand workers, eared for durability, evenness of point, and iformity. Evy Spencerian Pen perfect., No seconds. bere's a Spencerian Pen made for every style of "ying, There is one made for YOU. ple card of 12 pens, different patterns, sent Por receive of 6 cents in postage. pencerian Pen Co.,349 Broadway, NewYork Makaroff Russian Cigarets Made by Connoisseurs—for Connois- seurs—sold on merit alone—these cigarets are now the choice of those who discriminate. My enthusiasm over these Gigarets is duc entirely to my knowledge of them and of cigarets in general. I admit 1am a crank on the subject. I have been a crank on smoke for twenty RUSSIAN || fate Tn tating tom CIGARETS |] sour andes amt mine, as smoke cranks—and not asa manufacturer. Tama oker first and a manu- facturer afterward. I started the manufacture of these goods strictly because that was the only way to be sure that my friends and myself were going to be supplied with them regularly. If you know anything about the uncertainties of importing {rom Russia, you know I speak facts. 1 am now extending the sale of Makaroff Russian Cigarets to Note this particutarly— it'sa big point. ‘These ciga- rets will lea nut office or apartments no trace of the odor usually associated with cig: f defy any body who approves the odor of any good smoke to object to the odor of thee cigarets. (You know what the usual cigaret odor is like.) Another th smoke these cigarcts day in and day out without any of that nervousness or ill feeling which okers are familiar with as a result of ordinary cigaret g. This is straight talk and I mean it. ‘These cigarets "t hurt you and you owe it to yourself to find it out for yourself. MAKAROFF RUSSIAN CIGARETS ‘The cigarets are packed in cedar boxes, one hundred to her friends—the ones I seen, but who are my fricnds just the same, because they like the good things of life as I do. Nearly every box of Makaroff Russian Cigarets discovers one of these friends for me. I seldom {ail to get a hearty hand- shake by return mail. The friends T get 1 keep. ‘That's why I can afford to take all the risk of pleasing you, and J do it. Makaroff Russian Cigarets are offered to connoisseurs (an other name for cranks) on the basis of smoking quality alone. They have got to please you, as a particular smoker, better than anything you have ever smoked before, of I don't want a cent. They are made of pure, clean, sweet tobacco, the finest and highest priced Russian and the virtues. thing. coupon Procrastination is not one of Inertia never got you any- Caution is a good thing, I’ll admit, but you can’t smoke it. So long as I am taking ALL the chances, why not send in the NOW! the box—done up like the finest cigars. Your Own Monogram in gold will be put on your cigarets just as soon as you have tried them out and want them regularly. I will gladly send you full information about these cigarets, but talk is deaf and dumb vom- pared with actually smoking them. Smoke is the final test. My Offer Send me your order for a trial hundred of the size and value you prefer, Try the ciga- rets—smoke the full hundred if you wish. If you don't like Turkish growths blended scien tfcally by our own Russian blenders. The Russians are the only real artists at cigaret bleading—don't forget that. ‘These cigarets are blended, ide and aged as okd wines are by men with traditions of quality to live up to—men who have spent their lives at it and who have generations of experience back of them. Exery cigaret is made by hand. Every one is inspected before packing. I pass personally on the smoking quality of every lot of tobacco blended. We use the thinnest paper ever put on a cigarct. them say so and your money will be dustantly returned. You need not trouble to return any of the cigarets. I will take my chances on your giving any you don’t want to some one who ‘will like them and who will order more. I knew that American connolseurs would be quick to follow Europeans in recognizing the absolute superiority in smoking quality of Russian Cigarets. My sales prove it If you wish fo enjoy cigarets at their best, without injury to your health, to your own sense of refinement of that of your friends, tear out the coupon now, and get acquainted with reat Cigaret quality. Special to Dealers Tam spending a large appropriation cach month in magazine advertising to introduce i town of importance as distributer, and to such I can tura over a good business, one first-class dealer in ev shed and growing. Write me. se cigarets. T THE MAKAROFF COMPANY OF AMERICA (G. NELSON DOUGLAS) 95 MILK STREET, BOSTON, MASS. SUITE 84 CZAR SIZE A $2.50, $4.00, $6.00 per 100 Find enclosed remittance for $ in favor of G. Nelson Douglas for which please send me, prepaid, hundred cigarettes of size and value indicated hereon. Name Above blends also made in ladies size. Prices on application [Sasi er Press of Redetety Brothers, Mew Fork comicbooks.com