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Life, 1906-09-20 · page 21 of 28

Life — September 20, 1906 — page 21: what you’re looking at

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Life — September 20, 1906 — page 21: Life, 1906-09-20

What you’re looking at

This page is primarily **advertising**, not satire. It contains two unrelated ads: **Left side:** Knapp-Felt hat company advertisement emphasizing quality, style variety, and 50 years of manufacturing expertise. The appeal targets men concerned with appearing fashionable and discriminating. **Right side:** Makaroff Russian Cigarettes advertisement featuring a long testimonial from the manufacturer (G. Nelson Douglas). The pitch emphasizes luxury, refinement ("made by connoisseurs"), and practical benefits: no offensive odor, no nervousness from smoking, and premium packaging. The "Your Own Monogram" detail suggests personalized luxury goods for wealthy consumers. Both ads target affluent, status-conscious men of the early 20th century and use similar rhetoric about quality, taste, and discrimination to justify premium pricing. There is no political cartoon or satire present—this is straightforward period advertising from *Life* magazine's commercial pages.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

onkeret riage smart yy wade The first Derby made in America was a C&K Hats for Men | [Makaroff Russian Cigarets Made by Connoisseurs—for Connois- seurs—sold on merit alone—these cigarets are now the choice of those who discriminate. My enthusiasm over these cigarets is due entirely to my knowledge of them and of cigarets in general. 1 it Lam a rank on the RUSSIAN When I talk about CIGARETS e Tam talking from 7's. stand point— andpoint and mine as smoke cranks—and not asa manufacturer. Tam a smoker first and a manu facturer afterward. 1 started the manufacture of these goods | strictly because that was the only way to be sure that my q Knapp-Felt hats appeal with especial force to the man who desires the best and who wishes to exercise his own taste and judgment in the selection of the most conspicuous article of his attire. QThe variety of correct styles in which Knapp-Felts are made affords a wide range for the choice of a shape that will reflect the individuality of the wearer. The first consideraticn should be, “Is it becoming?” QFifty years’ experience in making fine hats in the C & K shop guarantees not only the correctness and authority of Knapp-Felt styles, but the superior excellence of materials and wear- Tesisting quality. inapp-felt hats are sold by reliable hatters throughout the country. The best hat made, Knapp-Felt De Luxe, is $6. Knapp-Felt, the next best, is $4. A copy of The Hatman, telling bow Kaapp- Felts are made and showing the shapes for Fall, will be sent upon request. Taz Crorur & KNAPP Co. Broadway, at 13th Street New York | why I-can afford to take all the fricnds and myself were going to be supplied with them regularly. If you know anytbit about the uncertainties of 1 speak facts. of Makaroff Russian Note this particutarty— it’sa big point. These ciga- rets will leave in your office or apartments no trace of the odor usuall i with cigare body who approves the odor of any good smoke to object to the odor of thee cigarets. (You know what the usual cigaret odor is like.) Another thiog—you can smoke these cigarets day in and day out without any of that nervousness or ill feeling which most smokers are familiar with asa result of ordinary cigaret smoking. This ix straight talk and I mean it. These cigarets won't hurt you and you owe it to yourself to find it out for yourself RUSSIAN CIGARETS The cigarets are packed in cedar boxes, one hundred to my other friends- haven't seen, but who are my friends just the same, because the good things of life of it? isk of pleasing you, and I do it Makaroff Russian Cig: are offered to connoisseurs (an. name for cranks) on the 1 quality alone They have Kot to please you, as a particular smoker, better than anything you have ever smoked before. ag 1 don't want a cent. They are made of pure, sweet tobacco, the highest priced isfied? WHY? Why not give yourself the best Why take any chances on poor stuff, when the same money will buy the best? Why hesitate, when I take all the chances of your being sat- Why not send in the coupon now, and settle the smoke ques- tion once for all? the box—done up like the finest cigars. Your Own Monogram in gold will be put on your cigarets just as soon as you have tried them out and want them regularly 1 will gladly send you full information about these cigarets, but talk is deaf and dumb com pared with actually smoking them. Smoke is the final test. My Offer Send me your order for a trial hundred of the size and value you prefer. ‘Try the ciga- rets—smoke the full hundred if you wish. If you don't like ai urkish growths blended scien tically by our own Russian blenders. ‘The Russians are the only real artists at cigaret blending—don’t forget that These cigarets are blended, made and aged as okt wines are by men with traditions of quality to live up to—men who have | spent their lives at it and who have generations of experience hack of them: Every cigaret is made by hand. Every one is inspected before packing. I pass personally on the smoking quality of every lot ‘of tobacco blended. We use the thinnest paper ever put on a cigaret them say so and your money will be instantly returned. You need not tropbke to return any of the cigarets. I will take my chances on your giving any you don’t want to some one who twill like them and who will order more. 1 knew that American connotsseurs would be quick to follow Europeans in recognizing the absolute superiority in smoking quality of Russian Cigarets. My sales prove it If you wish to enjoy cigarets at their best, without injury to your health, to your own sense of refinement of that of your friends, tear out the coupon now, and get acquainted with reat cigaret quality. Special to Dealers one first established and growing. Write me. Tam spending a large appropriation cach month in magazine advertising to introduce these cigarets. I want class dealer in every town of importance as distributer, and to such T can turn over a good business, THE MAKAROFF COMPANY OF AMERICA (CG. NELSON DOUGLAS) 95 MILK STREET, BOSTON, MASS. SUITE 84 j. Draw acircle around the prite indicating your selection Three Values CZAR SIZE 1 $2.50," $4.00, '$6,00 ‘per 100 Find enclosed remittance for $ in favor of G. Nelson Douglas for which please send me, prepaid, hundred cigarettes of size and value indicated hereon: Name [Above blends also made in ladies size, Prices on application P.O. comicbooks.com