Life, 1906-09-13 · page 19 of 24
Life — September 13, 1906 — page 19: what you’re looking at
What you’re looking at
This is primarily an **advertising page** from Life magazine, circa 1906. The page contains: 1. **Life's self-promotion**: Boasting of 30,679 lines of automobile/accessory advertising in six months—demonstrating the magazine's reach to businesses. 2. **Scotch whisky ad**: Sanderson's "Mountain Dew" Scotch, asking "Do you drink Scotch?" This reflects the era's casual alcohol advertising in mainstream publications. 3. **Hat advertisement**: Knapp-Felt hats positioned as quality products for discerning gentlemen ($6 deluxe, $4 standard). 4. **Two cartoons promoting Life's own books**: - Left: "Just one moment!" — promoting "IF, a Guide to Bad Manners" by James Montgomery Flagg - Right: "It's Small But There's a Pile of Fun in It" — promoting "Tomfoolery," also by Flagg The page illustrates early 1900s magazine monetization through advertisements mixed with self-promotion, plus Flagg's popularity as both cartoonist and author of humorous etiquette guides.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
| The first Derby made in America wasa C.&K. LIFES RECORD AUTO-ACCESSORY ee for a : . hats appeal with especial force six m to the man who desires the best s f % and who wishes to exercise his 30,679 Lines Loe. ew 3 own taste and judgment in the which is equivalent 6 an selection of the most conspic~ average of more than 22 P H uous article of his attire. MAGAZINE PAGES : A KNAPP-FELT hats are sold PER MONTH. ‘ f by reliable hatters all over the If you really know LIFE, } SANDERSON’S country. Knapp-Felt de Luxe you know why LIFE is “MOUNTAIN DEW" | hats are $6, Knapp-Felt hats chosen for so much of that Ss Cc O T Cc H —the next best—-are $4, kind of business. | Write for “The Hatman.” Isa i . s & real Scotch Tux Crorur & KNAPP Co. Broadway, at 13th Street New York Cn ae) | ust ome moment! Bee Perhaps you've noticed other books on etiquette esides “IF, a Guide to Bad Manners” | “TOMFOOLERY” by James Montgomery Flagg. Yes? Well, we're alluding to. It’s a volume of chortles if they're not tae setae they came after- - and snickers—by J. M. Flagg. He did ward. Use your own judgment. If your druggist “IF, a Guide to Bad Manners,” also. or grocer tries to palm off something “just as good” ets Fe stare at him coldly and order directly from 75 amall cents, postpaid ife Publishing Company, 17 West Thirty-first Street, New York, and send 75 cents along. There's a pile of fun in it LIFE PUBLISHING COMPANY 17 West 31st Street, New York comicbooks.com