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Life, 1906-09-06 · page 33 of 40

Life — September 6, 1906 — page 33: what you’re looking at

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Life — September 6, 1906 — page 33: Life, 1906-09-06

What you’re looking at

This page contains two distinct advertisements with no political satire. **Left side:** Pond's Extract Soap ad targeting mothers, emphasizing gentle baby skincare. The image shows an infant's face in profile. This reflects early 20th-century marketing appealing to maternal anxieties about proper childcare and "beauty culture"—a popular wellness trend of the era. **Right side:** Makaroff Russian Cigarets advertisement. A manufacturer personally vouches for his product's superior quality, lack of odor, and smoothness compared to ordinary cigarets. He claims to have started manufacturing specifically to guarantee supply to discriminating friends. The ad includes a mail-order coupon for trial sizes. **Historical context:** This reflects pre-tobacco-regulation advertising when health claims were standard. "Russian" branding conveyed exoticism and prestige. The casual endorsement style mimics modern influencer marketing but predates that concept by decades.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ld not emote s and ner an ¢ end. intel- h you sible. appeat sternly indow, hoop. looked is own ver the embling the old inst me. wie ee For Baby’s Bath Begin the New Beauty Culture in the Nursery The Best Thing in the Nursery Except the Baby! HAT infinitely tender baby skin, pink and delicate as a rose petal, is nature’s promise of through life. Will you aid nature to fulfill this promise, or will you unwittingly stand in her way? Much will depend upon how carefully and ngularly you attend to the little one’s bath— atd the success of the bath will depend on te soap you use. Some soaps are too harsh; some are not saficiently cleansing. a beautiful complexion Pond's Extract Soap is a pure soap—per- fetas soap can be made—plus the genuine Pood's Extract. It soothes and gently stimulates while it ~ Pond’s Extract because it cools, kently stimulates while it cleanses. It docs, Ex’ to prevent and it pleasantly relieves chafing, feuy beat and every sort of irritation to which the ard against substitution, There are tch-hazel” soaps, artificially colored just aS good." Pond’s Extract Soap {ie wbite. The name appears on cake and container. aif, Grace Truman-Hoyt, the eminent New York PEullst. has written four books of instruction that “tthe secrets of The New Beauty Culture. : 1-The Complexion, No. 2—The Bath. SJ-Baby's Bath, No. ¢—Handsome White Hands. Any or all these booklets will be sent on receipt of postage. = Armour & Company Solo Licensee from Pond’s Extract Company New York London Paris | . Makaroff Russian Cigarets My enthusiasm over these cigarets is due entirely to my knowledge of them and of cigarets in general. I admit I am a crank on the subject. 1 have been a crank on smoke for twenty years. When I talk about smoke I am talking from the smoker's. standpoint — your standpoint and mine, as smoke cranks—and not asa manufacturer. Lam a smoker first and a manu- facturer afterward. I started the manufacture of these goods strictly because that was the only way to be swe that my friends and myself were going to be supplied with them regularly. If you know anything about the uncertainties of importing from Russia, you know I speak facts. Tam now extending the sale of Makaroff Russian Cigarets to RUSSIAN CIGARETS Made by Connoisseurs—for Connois- seurs—sold on merit alone—these cigarets are now the choice of those who discriminate. Nete this particutarly— it’sa big point. These ciga- rets will leave in your office oF apartments. no trace of the odor usually associated with cigarets. I defy any- body who approves the odor ‘of any good smoke to object to the odor of these cigarets. (You know what the usual cigaret odor is like.) Another thing—you can smoke these cigarets day in and day out without any of that nervousness o¢ ill feeling which most smokers are familiar with as a result of ordinary cigaret smoking. This is straight talk and I mean it. These cigarets won't hurt you and you owe it to yourself to find it out for yourself MAKAROFF RUSSIAN CIGARETS The cigarets are packed in cedar boxes, one hundred to my other friends—the ones I haven't seen, but who are my friends just the same, because they like the good things of life as do. Nearly every box of Makaroff Russian Cigarets discovers one of these friends for me. I seldom fail to get a hearty hand- shake by return mail. The friends I get 1 keep. That's why I can afford to take all the risk of pleasing you, and J do it. Makaroff Russian Cigarets are offered to connoisseurs (an- other name for cranks) on the basis of smoking quality alone. They have got to please you, as a particular smoker, better than, anything you have ever smoked before, of 1 don't want a cent. ‘They are made of pure, ckan, sweet tobacco, the finest and highest’ priced Russian and of it? istied? WHY? Why not give yourself the best Why take any chances on poor stuff, when the same money will buy the best? ; Why hesitate, when I take all the chances of your being sat~ Why not send in the coupon now, and settle the smoke ques- tion once for all? the box—done up like the finest cigars. Your Own Monogram in gold will be put on your cigarets just as soon as you have tried them out and want them regularly. I will gladly send you full information about these cigarets, but talk is deaf and dumb com: pared with actually smoking them. Smoke is the final test. My Offer Send me your order for a trial hundred of the size and value you prefer. Try the ciga- rets—smoke the full hundred if you wish. If you don't like Turkish growths blended scien tifcally by our own Russian blenders. The Russians are the only real artists at cigarct blending—don’t forget that. ‘These cigarets are blended, made and aged as old wines are by men with traditions of quality to live up to—men who have spent their fives at it and who have generations of experience back of them. Every cigaret is made by band. Every one is inspected before packing. I pass personally on the smoking quality of every lot of tobacco blended. We use the thinnest paper ever put on a cigaret. them say so and your money will be instantly returned. You need not trouble to return any of the cigarets. I will take my chances on your giving any you don’t want to some one who will like them and who will order more. , 1 knew that American connotsseurs would. be quick to follow Europeans in recognizing the absolute superiority in smoking quality of Russian Cigarets. My sales prove it. « If you wish to enjoy cigarets at their best, without injury to your health, to your own sense of refinement or that of your friends, tear out the coupon now;-and get acquainted with real cigaret quality. Special to Dealers Iam spending a large appropriation cach month in magazine advertising to introduce these cigarets. I ant one first-class dealer in every town of importance as distributer, and to such I can turn over a good business, established and growing. Write me. THE MAKAROFF COMPANY OF AMERICA (G. NELSON DOUGLAS) 95 MILK STREET, BOSTON, MASS. SUITE 84 raw a circle around the price indicating your selection t $2.50, $4.00, $6.00 per 100 CZAR SIZE Three Values Above blends also made in ladies size. Prices on application EE] zt Find enclosed remittance for $ “in favor of G. Nelson Douglas for which please send me, prepaid, .__. hundred cigarettes of size and value indicated | hereon. ‘Name P.O. comicbooks.com