Life, 1906-08-02 · page 6 of 40
Life — August 2, 1906 — page 6: what you’re looking at
What you’re looking at
This page is primarily **advertising and literary promotion** rather than political satire. The top section advertises **Pabst Blue Ribbon Beer**, emphasizing its "quality" through claims about pure materials and manufacturing processes—typical early 20th-century beer marketing. The right side advertises **Sanderson's Mountain Dew Scotch whisky**, using similar purity claims. The main illustrated cartoon shows a man and woman in what appears to be a **domestic flirtation scene**, captioned about being "scared." This accompanies an advertisement for "A Woman's Confessional," a book of witty epigrams by Helena Woljeska. The bottom cartoon depicts cows and advertises **"If, a Guide to Bad Manners"** by James Montgomery Flagg—a humorous etiquette guide sold through Life Publishing Company. The page reflects early 20th-century magazine format: mixing social commentary, humor, and advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The “Quality” of Pabst Beer The Best Materials and the Cleanest Process Make It Most Popular. Pabst's process of brewing is exclusive all the way through, and that is the “reason why” Pabst beer is tc the most popular brand of beer in the world. People know when they drink Pabst Blue Ribbon Beer that it is the cleanest beer in the world, be- cause it never is touched by human hands in its entire process of manufacture. People know when they drink Pabst Blue Ribbon Beer that it is the richest beer in the world, because it is made from the exclusive Pabst cight-day malt, which is the only malt in the world that retains all of the richness of the bark People know when they drink Pabst Blue Ribbon Beer that they are drinking a beer that is fully aged, because it is a xclusive Pabst process and is never mixed with “young” beer to give it head or body. Pcople know that for the past sixty years Pabst has been foremost in the manufacture of a superior beer, because he has spent millions to brew a beer that is perfect in Age, Purity and Strength, and Pabst’s Bluc Ribbon stands to-day without an equal as a clean, pure, wholesome, refreshing beverage. Missus: You MUST KNOW SOMETHING OF TIS WHY AIN'T YER SCARED? Girl: 1SE JUST AS SCART AS YOU, MISSES, ONLY WOOL DON'T SCARE SAME AS HAIR. @ A Pure Scotch whisky is the best stimulant a man can drink. @ A Pure Scotch means one without artificial coloring, made from carefully selected and pre- pared grain and distilled in an absolutely cleanly manner. G@ SANDERSON’S “Moun- tain Dew” Scotch is aeREAL Scotch whisky, made in a pot ill, slowly and with the greatest care. @ Then it is subjected to proper aging. @ Try it and note how you feel. Platonism and A Woman’s Th: apothegm, epigram have Confessional been done to death in recent smart literature. Incited thereto by the popular success of sev- eral publications of short and more or less witty paragraphs, some writers seem to have gone epigram-mad. Although expressed in epigram form, the truths in Madame Helena Woljeska’s “A Woman's Confessional” are not intended to be “smart.” They are drawn from real life, from actual experience, bitter at times, joyous at others, but all expressing some phase of a life that has been lived: Some of them may ex- press erroneous views, but they throb with vivid actuality. The dainty little book may be had of all dealers or will be sent to any address, on receipt of seventy-five cents, by Lire Pun- LisHinG Company, 17 West Thirty-first Street, New York City. Just one Inoment! Perhaps you've noticed other books on etiquette besides ~~ “IF, a Guide to Bad Manners” by James Montgomery Flagg. Yes? Well, if they're not base imitations, they came after- ward. Use your own judgment. If your druggist or grocer tries to palm off something “just as good” 3 stare at him coldly and order directly from ife Publishing Company, 17 West Thirty-first Street, New York, and send 75 cents along. comicbooks.com