Life, 1906-08-02 · page 38 of 40
Life — August 2, 1906 — page 38: what you’re looking at
What you’re looking at
This page is primarily **advertising** with one small cartoon. The ads promote luxury goods (fine paper, hats, shirts, gunpowder) using a recurring theme: that quality and prestige matter as much as the product itself. The single cartoon depicts a domestic scene where a husband, absent-mindedly, asks his wife what the last word he gave her was. She, embarrassed, replies it was "darling"—a mild joke about marital affection and the husband's inattentiveness. The humor relies on the double meaning of "last word" (final statement vs. the constant nagging/dominance attributed to wives in period comedy). The page reflects early 20th-century consumer culture and gender stereotypes common to Life's satirical commentary. The ads target affluent readers, while the cartoon pokes gentle fun at marriage dynamics in a way considered acceptable humor of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘LIFE: There is more pleasure in| buying in a high-class shop ton SUOTGUNE than in a “bargain empo- rium” even though the goods are the same. By the same reasoning it gives your correspondent more satisfaction to receive a business letter written upon OLO HAMPSHIRE | “Look for the Water Mark” than upon common paper. anoRIFLES Write us on your present letterhead for sh Business forms, orask your printer forit, MHP gia Hampshire Paper Company ba The only paper makers in the world RQ wy making bond paper exclusively “ South Hadley Falls, Massachusetts The first derby made in America wasa C.& K, dinapp-Felt hats are best made. Knapp-Felt De Luxe $6. Knapp-Felt $4. Write for “The Hatman.” THE CroruT & KNAPP Co. Broadway, at 13th Street New. York He (absent-mindedly): WHAT WAS THE LAST WoRD 1 CAVE You? COA T s H I R T , She (embarrassed): THF LAST WORD WAS “DARLING.” WADE AS A CUSTOM SHIRTMARER WOULD MAKE IT, IN WHITE AND COLOR-FAST Faanics. $1.50 AND MORE BEND FOR BOOK OF STYLES AND OCALER’S NAME, CLUETT, PEABODY & CO. Largest Makers of Collars and Shirts in the World. 467 River St., TROY, No Ye comicbooks.com