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Life, 1906-07-19 · page 21 of 28

Life — July 19, 1906 — page 21: what you’re looking at

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Life — July 19, 1906 — page 21: Life, 1906-07-19

What you’re looking at

This page is primarily a **cigarette advertisement**, not political satire. It's a promotional piece for Makaroff Russian Cigarettes sold by G. Nelson Douglas in Boston. The layout mimics testimonial journalism—multiple letters from satisfied customers (businessmen, insurance executives, cashiers) praising the product's quality, lack of odor, and smooth smoking experience. The stated appeal is to "connoisseurs" who "discriminate" in taste. Francis Jewett Johnson, identified as from Racine, Wisconsin, provides an extended endorsement claiming these are superior to Turkish or Egyptian tobacco, leaving no offensive residue. The advertisement includes pricing ($2.00-$6.00 per 100 cigarettes) and an order form offering monogrammed packaging. **Context for modern readers**: Early 20th-century cigarette marketing often emphasized refinement and quality while celebrities/prominent figures provided endorsements—a practice later restricted as advertising ethics evolved. The emphasis on "no odor" suggests cigarettes were still somewhat controversial in office/social settings.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

‘Oo rip = ay on cet, ays, and wn alk ked by toa any leyn here what has ition ts of RUSSIAN CIGARETS AMERICAN SMELTING AND REFINING CO. Danie voc MEM PResiotnT Dear Sir: 1 have been using Makaroff Cigarettes for some time past, and have enjoyed smoking them in every instanc Yours truly, M. Robert oa) FOURTH STREET MILWAUKEE, Wid Sir: The Makaroff Special Cigarettes you sent me some time ago exceed anything I ever It is very gratifying to know that it is possi- ble to obtain cigaret in America which it is x real pleasure to Wishing you all the success you deserve, I remain, Sincerely yours, Saw. F. Hintz, York Life Insurance Company Bay State Branch Ofce Boston, Mass. Dear Sir: Your let- ter, together with the igarettesordered some tine ago, received. 1 wish to tell you that ey were the finest cigarettes I have eyer ked. They met with my approval in very respect. Yours very truly, Harkey R. Leicutox, Cashier. The Becord-Appeat ‘omparable. I can say but little about m because they are » far superior to any other cigarettes T have ever smoked. I have placed my order with the secretary of the house committee. Yours truly, T. M. Sawyer. ERE E THE VERDICT SEEMS TO BE UNANIMOUS! Makaroff Cigarets Are RIGHT! Made by Connoisseurs—for Connoisseurs—sold on merit alonce— these cigarets are now the choice of those who discriminate My enthusiasm over these cigarets is due entirel: to my knowledge of them and of cigarets in general. Tadmit Lam a crank on the subject. [have been a crank on smoke for twenty years. When I talk about smoke I am talking from the smoker's stand- point—your standpoint and mine, as smoke cranks —and not as a manufacturer. 1am a smoker first and a manufacturer afterward. I started the manu- facture of these goods strictly because that was the only way to be sure that my friends and myself were going to be supplied with them regularly. If you know anything about the uncertainties of im- porting from Russia, you know I speak facts. Tam now extending the sale of Makaroff Russian Cigarets to my other friends—the ones I haven't seen, but who are my friends just the san Note this particularly—it's a big point. These cigarets will leave in your office or apartments no trace of the odor usually dissociated with cigarets. I defy anybody who approves the odor of any good smoke to object to the odor of these cigarets.. (You know what the usual cigaret odor is like Another thing—you can smoke these cigarcts day in and day out without any of that nervousness or ill fecling which most smokers are familiar with a result of ordinary cigarct smoking. This is, straight talk and I mean it. These cigarets won't hurt you and you owe it to yourself to find it out for yourself. ‘The cigarets are packed in cedar boxes, one hundred 10 the box—done up like the finest cigars. Your Own because they like the f good things of life as 1 do. FRANCIS JEWETT JOHNSON Nearly every box of Makaroff Russian Ciga- Racine, Wisconsin Monogram in gold will be put ‘on your cigarets just as soon as you have tried them rets. discovers one of — | out’ and want them these friends for me. I | regularly. seldom fail to get a Gentlemen: [take great pleasure in I will gladly send you hearty handshake by recommending your cigarettes. I have full information about return mail. The friends smoked them for some time and feel these cigarets, but talk I get I keep. That's that certainly they are the very best is deaf and dumb com- why I can afford to take quality of tobacco in the world, ex- pared with actually all the risk of pleasing ccedingly mild, making the most de- smoking them, Smoke you, and I do it. licious smoke, and leaving practically is the final test. Makaroff Russian no injurious after effects such as ac Cigarets are offered to | connoisseurs (another name for cranks) on the | basis of smoking quality alone. They have got to please you as a particu- company the use of Turkish, F | or Virginia tobacco. Yours resp Fancts JOuNSON. My Offer Send me your order for a trial hundred of the size and value you prefer. the cigarets—smoke ptian ctfully, lar smoker, better than anything you have ever smoked before, or I don't want a cent. They made of pure, clean, sweet tobacco, the finest and highest priced Russian and ‘Turkish growths blended scientifically by our own Russian blenders. ‘The Russians are the only real artists at cigaret blending—don’t forget that These cigarets are blended, made and aged as old wines are—by men with traditions of quality to live up to—men who have spent their lives at it and who have gencrations of experience back of them. Every cigaret is made by hand. Every one is in- spected before packing. I pass personally on the smoking quality‘of every lot of tobacco blended. We use the thinnest paper ever put on a cigaret. re: the full hundred if you wish. If you don’t like them say so and your money will be instantly returned. You need not trouble to return any of the cigarets. I will take my chances on your giving any you don’t want to someone who will like them and who will order more. I knew th quick to follow American corinoisseurs would be Eyropeans in recognizing the absolute superiority in smoking quality of Russian Cigarets. My sales prove it If you wish to enjoy cigarcts at their best, with- out injury to your health, to your own sense of refinement or that of your friends, tear out the coupon now, and get acquainted with real cigaret quality. THE MAKAROFF COMPANY OF AMERICA (G. NELSON DOUGLAS) 95 MILK STREET. BOSTON. MASS. SUITE 80 Draw a circle around the price indicating your selection CZAR eet $2.50, $4.00, $6.00 per 100 Above blends also made in ladies size ; $2.00, $3.00, $4.00 per 100 Le Find enclosed remittancefor $. please send me, prepaid, hundred cigarettes of size and value indicated chereon. Prices on application 4.8. 44. M. Comment Co. Special Cigarettes were in favor of G. Nelson Douglas for which | } | ettes I smoked, smoked with you soon. RUSSIAN CIGARETS Thanks for promptness and the rare treat of an abso- lutely good cigaret. Please send by re- turn mail one hundred Makaroff Royals, “Czar” size, as per circular mailed me. Yours very truly, W. S. Fow! U.S. S. PRAIRIE Navy Yard, Bottoa, Mass. Dear Sir: Av this first opportunity I wish to say that it would be putting it mildly to state that I was pleased and satisfied with the “ Makarofis.” I shall feel grateful toward you for the introduc- tion of them on the market, as should everyone who appre- ciatés good cigarettes. Respectfully, P. A. Norturur. W.0. GAY & COMPANY MICH ORADE COMMERCIAL PAPER AND COLLATERAL LOANS, BOSTON, MAS: NEW YORK PHILADELPHIA CHICAGO Chicago, I. Dear Sir: Beg to state T have used the Makaroff Cigarettes for some time and am glad to them. Yours truly, Howagp F. Guerre. recommend. War Department mac o wo vA. Sir: The Makaroff beyond my utmost pectations, and were, in fact, the finest cigar: have Turkish and cigarette for sale in the United States. I shall place another. order Very respectfully, P. C. PETERSEN. comicbooks.com