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Life, 1906-07-05 · page 7 of 40

Life — July 5, 1906 — page 7: what you’re looking at

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Life — July 5, 1906 — page 7: Life, 1906-07-05

What you’re looking at

This page is **primarily advertising** rather than editorial satire. The dominant content is a multi-section advertisement for Makaroff Russian Cigarettes, featuring an endorsement from author Jack London. The ads include: - Whitman's Chocolates (small upper left) - Jenner & Company real estate (lower left) - The bulk of the page: Makaroff Russian Cigarettes with London's testimonial claiming superior quality compared to other Russian cigarettes he's smoked worldwide The two brief satirical pieces ("A San Francisco Parrot" and "An Unhealthy Business") appear as filler content between advertisements. They contain light social humor about San Francisco crowds and actresses seeking stage careers, but these are minor editorial matter amid the commercial content. The page reflects early 20th-century advertising conventions where celebrity endorsements and lengthy testimonials were standard marketing practice.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ENSETE: To sweetly wedge your way into her affections keep her well Pend Confections Bold where they seit the best. NF. WHITMAN & GON, ib16 Onestaat Bey Phila. A San Francisco Parrot E WER host. As we reached the summit of the hills we passed through thousands of watchers, toward them, Before moming all of these thou- sands had joined our westward march, But in the midaftemoon we did not lack for company Delicate women bore rolls of bedding along the mily groups laden with blankets, pro- visions, canned goods in soap boxes, clocks, mirrors, paintings, all manner of possessions, went by. One tot of six trudged along with a big package of breakfast food in his chubby arms. I saw one young woman carrying a glass globe half full of water in which her precious goldfish were darting about. pair of baby carriage wheels made a long truck on which a brawny young man had loaded a dozen suit cases or more, Canary cages, coal sacks and every conceivable burden were bore along on the backs of men, women and children. |} High on a great load of trunks piled in an auto- mobile, screaming out his disgust and voicing the merry sentiments of the crowd around him, a given in Philadelphia in her honor, told a quaint little story about actresses. “There was a country girl,” she began, “who laid down her knitting with a sigh one night and said: ““Ah, mother, how I'd like to be one of those | great actresses or singers on the stage.’ “Would you?’ said the mother, uneasil don’t know. It’s an unhealthy business, isn’t it?” “Why is it?’ asked the daughter. “Tt must be,’ said the mother. ‘Don’t you ys see their names in the papers, telling how | they’ve been taking tonics and patent medicines and so on?’”—Boston Post. | JENNE R & COMPANY | Undivided Estates Exclusively 55 BROADWAY. NEW YORK Telephone 4050-4051 Reetor » + - Cable Addrrw “Jennlonn” UNDIVIDED ESTATES Ee Seat fa all kinds of oastivided, estate Interests. Seeds | hee ae | estate or at some future fred period. We purchase or trance savances upea the ‘security af such Soterents wpoe ss and at "Ow eles, for ‘such e ons ine Proposals are adequate tor JACK LONDON SAYS: * AETER my return to California I began to wonder what in the dickens had become of those cigarets. And now your cigarets and the letter arrive together. I have sampled them and they are fine. What I like about them is that they are not sickenly sweet and heavy. They’re just right—the real thing. With best wishes, (Signed) Jack Lonpon.” Jack London has smoked cigarets the world over. He is in a position to make comparisons. He writes me in another letter that he first smoked real Russian cigarets during the Russo-Japanese War and that since that experience he has never found “the real thing in cigarets” until he tried MAKAROFF RUSSIAN CIGARETS | ||| MAKAROFF RUSSIAN CIGARETS Imost in the van of the retreating who calmly observed their mighty enemy writhing A stepladder lashed to a) parrot squawked above the din, “This is a h—1| ofa fix! This isa h—I ofa fix!”—IWorld To-day. | An Unhealthy Business ISS OLG? ‘THERSOLE, at a reception Makarofis. NOW LISTEN TO ME My enthusiasm over these cigarets is due entirely to my knowledge of them and of cigarets in general. I admit that lam a crank on the subject. Ihave been a crank on smoke for twenty years. When I talk about smoke I am talking from the smoker's standpoint— your standpoint and mine, as smoke cranks—and not as a manufacturer. Iam a smoker first and a manu- facturer afterward. I started the manufacture of these goods strictly because that was the only way to be sure that my friends and myself were going to be sup- plied with them regularly. If you know anything about the uncertaintics of importing from Russia, you know I speak facts. IT am now extending the sale of Makaroff Russian Cigarcts to my other friends—the ones I haven't see but who are my friends just the same, because they like the good things of life as I do. carly every box of Makaroff Russian Cigarets dis- covers one of these friends for me. I seldom fail to get a hearty handshake by return mail. ‘The friends I get I keep. That's why I can afford to take all the risk of pleasing you, and J do it. Makaroff Russian Cigarets are offered to connois- seurs (another name for cranks) on the basis of smok- ing quality alone. They have got to please you as a particular smoker, better than anything you have ever smoked before, or I don’t want a cent. They are made of pure, clean, sweet tobacco, the finest and highest-priced Russian and Turkish growths blended scientifically by our own Russian blenders. The Russians are the only real artists at cigaret blend- ing—don’t forget that. ‘These cigarets are blended, made and aged as old wines are—by men with traditions of quality to live up to—men who have spent their lives at it and who have | generations of experience back of them. ry cigaret is made by hand, by an artist. Every one is inspected before packing. I pass personally on the smoking quality of every lot of tobacco blended. We use the thinnest paper ever put on a cigaret. Note this particularly—iv’s a big point: ‘These cigar- ets will leave in your office or apartments no trace of the odor usually associated with cigarets. I defy any- body who approves the odor of any good smoke to object to the odor of these cigarets. (You know what the usual cigarct odor is like.) Another thing—you can smoke these cigarets day in and day out without any of that nervousness or ill feeling which most smokers are familiar with as a result of ordinary cigaret smoking. ‘This is straight talk and I mean it. These cigarets won't hurt you and clf to find it out for yourself. arets arc packed in cedar boxes, one hundred to the box—done up like the finest cigars. YOUR OWN MONOGRAM in gold, will be put on your cigarets just as soon as you have tried them out and want them regularly. I will gladly send you full information about these cigarets, but talk is deaf and dumb compared with actually smoking them. Smoke is the final test. MY OFFER Send me your order for a trial hundred of the and value you prefer. the cigarets—smoke the full hundred, if you wish. If you don't like them, say so and your moncy will be instantly returned. You need not trouble to return any of the cigarets. I will take my chances on your giving any you don’t want to some one who will like them and who will order more. I know that American connoisseurs would be quick to follow Europeans in recognizing the absolute superiority in smoking quality of Russian cigarets. My sales last month were four times those of three months ago and only one man would take his money back. If you wish to enjoy cigarets at their best, without injury to your health, to your own sense of refinement or to that of your friends, tear out my coupon now and get acquainted with me and with real cigaret quality. THE MAKAROFF COMPANY OF AMERICA (G. NELSON DOUGLAS) 95 MILK STRE , BOSTON. MASS. Suite No. 84 Draw a circle around the price indicating your selection $2.00, $3.00, $4.00 per 100 sag iF CZAR SIZE Three Values hand ‘Above blends also made in ladies size. Prices on’application $2.50, $4.00, $6.00. per 100 Find enclosed remittance for $ i in favor of G. Nelson Douglas for which please send me, prepaid, hundred | cigarettes of size and value indicated Lereon. Name comicbooks.com