Life, 1906-06-21 · page 28 of 28
Life — June 21, 1906 — page 28: what you’re looking at
What you’re looking at
This is a **Kodak advertisement**, not political satire. The page features a romantic illustration titled "A Kodak Morning"—a woman in an elegant white dress in a pastoral landscape—to advertise Eastman Kodak's camera technology. The ad's appeal is **technological convenience**: it promises that photography no longer requires a darkroom for developing. The Kodak Tank Developer and Velox Paper made the entire process—"loading, unloading, developing, printing"—as simple as "pressing the button." This was genuinely innovative for the era (June 21, 1926). The romantic imagery suggests photography was becoming accessible to amateur consumers, particularly women, positioning it as an elegant leisure activity rather than a technical specialty. The price range ($5-$108 for cameras) indicates products for various budgets, emphasizing broad market appeal.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
It’s daylight all the way by the KODAK System. Loading, un- loading, developing, printing —all without a dark-room. “*A Kodak Morning.”” The Kodak, The Kodak Tank Developer, and Velox Paper, have made the process of finishing the pictures as simple as pressing the button. Kodaks, $5 to $108. Kodak Tank Developers, $2.50 to $7,50. EASTMAN KODAK CO. Catalogue free at the dealers or by mail. ROCHESTER, N. Y., Ze Kodak City.