Life, 1906-06-21 · page 27 of 28
Life — June 21, 1906 — page 27: what you’re looking at
What you’re looking at
This page is primarily **advertising content** rather than political satire or cartoons. It features endorsements for luxury products aimed at wealthy consumers. The main content is a testimonial from **Jack London**, the famous American author, endorsing Makaroff Russian Cigarets. London claims he began manufacturing these cigarettes because he couldn't reliably obtain quality Russian cigarettes—he had first experienced them during the Russo-Japanese War and found Western alternatives inferior. The appeal is to **connoisseurship and exclusivity**: these cigarettes are marketed to "cranks" and "connoisseurs" who appreciate refined smoking, made with "pure, clean, sweet tobacco" and hand-blended by "Russian artists." The pitch emphasizes that London, as both a consumer and now manufacturer, stakes his reputation on quality. The page also advertises **Ayala Magnet Champagne** and **Cerebos Salt**, using similar prestige-based marketing. This reflects early-1900s advertising culture where celebrity endorsements and appeals to refined taste (rather than mass-market messaging) sold luxury goods to the affluent.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE JACK LONDON SAYS: “Af ER my return to California I began to wonder what in the dickens had become of those cigarets. And now your cigarets and the letter arrive together. I have sampled them and they are fine. What I like about them is that they are not sickenly sweet and hea ‘They're just Ayala is supreme. Outrivals all other wines AYALA MAGNET CHAMPAGNE At Leading Hotels, Clubs, ete. ACKER, MERRALL & CONDIT the Salt of Kings The King of Saits* ‘The common sale used in this country is merely seasoning. RUE. RE, LL is both seasoning and food, because of the phosphates it contains, It makes all food more strengthening. J grocers New York. | JENNER & COMPANY Undivided Estates Exclusively 53 BROADWAY, NEW YORK Telephone AS04051 Hector = + + Cable Addeese *draebean” UNDIVIDED ESTATES eal in all ktods of uadivited esta'e interests. tncludin # ceuied ur Coudagent’ remlodey ntevets eabject 10 NE. o cr payable at some future xed perio We purchase or be security of such laterests upom interest lies for haadliag such proposals are adequate for at. A sumple tia may be secated by writiog | | right—the real thing. With best w hes, (Signed) Jack Loxnoy.” MAKAROFF RUSSIAN CIGARETS over. He War and tha Makarofts. NOW LISTEN TO ME My enthusiasm over these cigarets is due entirely to my knowledge of them and of cigarets in general. T nit that Lama crank on the subject. I have been a crank on smoke for twen rs. When I talk abort smoke I am talking from the smoker's standpoint— your standpoint and mine, as smoke cranks—and not as a manufacturer. Iam a smoker first and a manu- facturer afterward. I started the manufacture of the: goods strictly because that was the only way to be sure that my friends and myself were going to be sup- plied with them regularly. If you know anything about the uncertainties of importing from Russi know I speak facts. IT am now extending the sale of Makaroff Russian Cigarets to my other friends—the ones I haven't seen, but who are my friends just the same, because they like the good things of life as I do, Nearly every box of Makaroff Russian Cigarets dis- covers one of these friends for me. I seldom fail to yeta hearty handshake by return mail. The friends. I get L keep. That’s why I can afford to take all the risk of pleasing you, and J do it. Makaroff Russian Cigarcts are offered to connois- seurs (another name for cranks) on the basis of smok- ing quality alone. They have got to please you as a particular smoker, better than anything you have ever smoked before, or I don’t want a cent. ‘They are made of pure, clean, sweet tobacco, the finest and highest-priced Russian and Turkish growths blended scientifically by our own Russian blenders. The Russians are the only real artists at cigaret blend- ing—don’t forget that. These cigarets are blended, made and aged as old wines are—by men with traditions of quality to live up to—men who have spent their lives at it and who have | ene nerations of experience back of them. y cigaret is made by hand, by an artist.. Every inspected before packing. I pass personally on moking quality of every lot of tobacco blended. We use the thinnest paper ever put on a cigaret. you THE MAKAROFF COMPANY OF Jack London has smoked cigarets the world in a position to make comparisons. He writes me in another letter that he first smoked real Russian cigarets during the Russo- since that e: found “the real thing in cigarets RUSSIAN CIGARETS apanese xerience he kas never * until he tried Note this particularly—iv’s a big point: These cigars ets will leave in your office or apartments mo trace of the odor usually associated with cigarets. I det body who approves the odor of any good smoke object to the odor of these cigarets. (You know what the usual Another thing—you can smoke these cigarets day in and day out without any of that nervousness or ill feeling which most smokers are familiar with as a result of ordinary cigaret smoking. This is straight talk and I mean it. These cigarcts won't hurt you and you owe it to yourself to find it out for yourself, The cigarets are packed in cedar boxes, one hundred to the box—done up like the finest cigars. YOUR OWN MONOGRAM in gold, will be put on your cigarcts just as soon as you have tried them out and want them regularly, I will gladly send you full information about these cigarcts, but talk is deaf and dumb compared with actually smoking them. Smoke is the final test. MY OFFER Send me your order for a trial hundred of the size and value you prefer. Try the cigarets—smoke the full hundred, if you wish, ‘If you don’t like them, say so and your moncy will be instantly returned. You need not trouble to return any of the cigarcts. I will take my chances on your giving any you don’t want to some one who will like them and who will order more. I knew that American connoisseurs would be quick to follow Europeans in recognizing the absolute superiority in smoking quality of Russian cigarets. My sales last month were four times those of three months ago and only one man would take his money ‘ou wish to enjoy cigarets at their best, without injury to your health, to your own sense of refinement or to that of your friends, tear out my coupon now and get acquainted with me and with real cigaret quality, AMERICA (G. NELSON DOUGLAS) 95 MILK STREET, BOSTON, MASS, Suite No, 84 Draw a circle around the price indicating your selection | CZAR SIZE | Three Values § $2.50, $4.00, $6.00 per 100 | Above blends aso. made in ladies size, jae Prices on application i ee een Find enclosed remittance for $ | in favor of G. Nelson Douglas for which please send me, prepaid, hundred cigarettes of size and value indicated hereon. Name P.O. comicbooks.com